Email Developer at BetterHelp transforming designs into engaging email campaigns with technical precision and collaboration. Join a passionate team focused on accessible mental health solutions.
Responsibilities
Convert Figma or design mockups into responsive HTML emails compatible across devices and major email clients.
Develop modular, reusable templates and maintain a scalable design system for email.
Ensure all emails meet accessibility, rendering, and deliverability best practices.
QA and troubleshoot rendering issues using tools.
Help with campaign setup and deployment within Iterable, including triggered, recurring, and ad hoc sends.
Build customer journeys, workflows, and audience segments using behavioral and lifecycle data.
Configure dynamic content and personalization logic to enhance targeting and engagement.
Partner with lifecycle marketers to implement A/B and multivariate tests.
Maintain data hygiene, naming conventions, and documentation within Iterable to ensure operational excellence.
Work closely with design, marketing, and engineering teams to ensure campaigns are both visually aligned and technically sound.
Collaborate on UAT and troubleshoot integrations between Iterable and internal systems.
Stay up-to-date on email and martech trends, privacy regulations, and technical innovations.
Requirements
3–5 years of experience in email development, HTML/CSS coding, and working within ESPs preferably in a high-growth consumer focussed organization.
Strong proficiency in HTML, CSS (including inline styles), MJML, and responsive email design.
Experience working in Iterable (or similar ESPs such as Braze, Salesforce Marketing Cloud, Klaviyo, etc.).
Familiarity with A/B testing, segmentation, and personalization.
Understanding of email deliverability, accessibility, and data privacy best practices.
Analytical mindset — comfortable interpreting campaign metrics to drive optimization.
Excellent collaboration skills, with high attention to detail and ownership.
Benefits
Remote work with regular in-person bonding experiences sponsored by the company
Competitive compensation
Holistic perks program (including free therapy, employee wellness, and more)
Excellent health, dental, and vision coverage
401k benefits with employer matching contribution
The chance to build something that changes lives – and that people love
Any piece of hardware or software that will make you happy and productive
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