Hybrid Email Developer – Marketing Operations Specialist

Posted 2 months ago

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About the role

  • Email Developer at BetterHelp transforming designs into engaging email campaigns with technical precision and collaboration. Join a passionate team focused on accessible mental health solutions.

Responsibilities

  • Convert Figma or design mockups into responsive HTML emails compatible across devices and major email clients.
  • Develop modular, reusable templates and maintain a scalable design system for email.
  • Ensure all emails meet accessibility, rendering, and deliverability best practices.
  • QA and troubleshoot rendering issues using tools.
  • Help with campaign setup and deployment within Iterable, including triggered, recurring, and ad hoc sends.
  • Build customer journeys, workflows, and audience segments using behavioral and lifecycle data.
  • Configure dynamic content and personalization logic to enhance targeting and engagement.
  • Partner with lifecycle marketers to implement A/B and multivariate tests.
  • Maintain data hygiene, naming conventions, and documentation within Iterable to ensure operational excellence.
  • Work closely with design, marketing, and engineering teams to ensure campaigns are both visually aligned and technically sound.
  • Collaborate on UAT and troubleshoot integrations between Iterable and internal systems.
  • Stay up-to-date on email and martech trends, privacy regulations, and technical innovations.

Requirements

  • 3–5 years of experience in email development, HTML/CSS coding, and working within ESPs preferably in a high-growth consumer focussed organization.
  • Strong proficiency in HTML, CSS (including inline styles), MJML, and responsive email design.
  • Experience working in Iterable (or similar ESPs such as Braze, Salesforce Marketing Cloud, Klaviyo, etc.).
  • Familiarity with A/B testing, segmentation, and personalization.
  • Understanding of email deliverability, accessibility, and data privacy best practices.
  • Analytical mindset — comfortable interpreting campaign metrics to drive optimization.
  • Excellent collaboration skills, with high attention to detail and ownership.

Benefits

  • Remote work with regular in-person bonding experiences sponsored by the company
  • Competitive compensation
  • Holistic perks program (including free therapy, employee wellness, and more)
  • Excellent health, dental, and vision coverage
  • 401k benefits with employer matching contribution
  • The chance to build something that changes lives – and that people love
  • Any piece of hardware or software that will make you happy and productive
  • An awesome community of co-workers

Job title

Email Developer – Marketing Operations Specialist

Job type

Experience level

Mid levelSenior

Salary

$70,000 - $105,000 per year

Degree requirement

No Education Requirement

Tech skills

Location requirements

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