About the role

Director of Product Marketing leading go-to-market strategy at Netcraft in cybersecurity sector. Defining product positioning, collaborating cross-functionally, and enabling teams for market success.

Responsibilities

Define and refine product positioning and messaging that resonates with customers, prospects, analysts, and partners
Lead the development of go-to-market strategies for new product launches, communicating the product roadmap, and new feature releases
Partner with Product Management to translate technical capabilities into clear customer benefits and market value
Build impactful sales enablement programs, including playbooks, in-depth market intelligence, and training materials
Collaborate with Demand Generation and Field Marketing to create targeted campaigns that drive awareness and pipeline
Partner with Brand Marketing to grow the Netcraft footprint globally with key audiences and ICPs
Create and own Channel Marketing programs, and a structure to drive growth with new and existing partners
Support analyst relations and help shape Netcraft’s voice in the broader cybersecurity ecosystem
Use data and develop commercial insights to align Netcraft products and solutions with emerging threats, client challenges, and business objectives of prospects and customers
Own Netcraft’s ‘voice of the customer’ programs, including the Client Advisory Board, development of client case studies, product insights, and client reviews programs.

8+ years of experience in product marketing within cybersecurity, SaaS, or enterprise technology
A proven ability to build and lead strategic go-to-market teams and initiatives that drive a measurable impact
Strong understanding of cybersecurity trends, buyer personas, and competitive dynamics
Excellent communication skills with the ability to craft compelling value propositions for both technical and business audiences
Experience working cross-functionally with Product, Sales, and Marketing teams to deliver results
Skilled at presenting to and influencing senior stakeholders internally and externally
Strong analytical mindset, with the ability to use data to inform decisions and measure success

Highly attractive base salary and bonus scheme, based on performance against defined targets, reviewed annually
Equity scheme, so you can share in Netcraft’s long-term success (eligibility criteria apply)
Generous private health cover with 10+ plan choices
401(k) Safe Harbor Plan, with employer-matched contributions up to 4%
Flexible and hybrid working options
33 days’ vacation per year (incl. public holidays), rising to 37 days per year with length of service
Paid sick leave up to 12 weeks per year, plus separate paid compassionate leave if needed
Enhanced paid family leave entitlements, incl. 52 weeks maternity/adoption leave and four weeks paternity leave
Two days paid Volunteering Days per year
Two days paid Personal Development Days per year, plus multiple learning options such as open access to Udemy and Coursera
Regular company social events throughout the year
Inclusive culture and environment, where you’ll feel genuinely valued and supported