Product Marketing Manager creating marketing strategies and managing content for ETF product line at Columbia Threadneedle Investments. Collaborating with cross - functional teams to drive product messaging.
About the role
- Director of Product Marketing leading go-to-market strategy at Netcraft in cybersecurity sector. Defining product positioning, collaborating cross-functionally, and enabling teams for market success.
Responsibilities
- Define and refine product positioning and messaging that resonates with customers, prospects, analysts, and partners
- Lead the development of go-to-market strategies for new product launches, communicating the product roadmap, and new feature releases
- Partner with Product Management to translate technical capabilities into clear customer benefits and market value
- Build impactful sales enablement programs, including playbooks, in-depth market intelligence, and training materials
- Collaborate with Demand Generation and Field Marketing to create targeted campaigns that drive awareness and pipeline
- Partner with Brand Marketing to grow the Netcraft footprint globally with key audiences and ICPs
- Create and own Channel Marketing programs, and a structure to drive growth with new and existing partners
- Support analyst relations and help shape Netcraft’s voice in the broader cybersecurity ecosystem
- Use data and develop commercial insights to align Netcraft products and solutions with emerging threats, client challenges, and business objectives of prospects and customers
- Own Netcraft’s ‘voice of the customer’ programs, including the Client Advisory Board, development of client case studies, product insights, and client reviews programs.
Requirements
- 8+ years of experience in product marketing within cybersecurity, SaaS, or enterprise technology
- A proven ability to build and lead strategic go-to-market teams and initiatives that drive a measurable impact
- Strong understanding of cybersecurity trends, buyer personas, and competitive dynamics
- Excellent communication skills with the ability to craft compelling value propositions for both technical and business audiences
- Experience working cross-functionally with Product, Sales, and Marketing teams to deliver results
- Skilled at presenting to and influencing senior stakeholders internally and externally
- Strong analytical mindset, with the ability to use data to inform decisions and measure success
Benefits
- Highly attractive base salary and bonus scheme, based on performance against defined targets, reviewed annually
- Equity scheme, so you can share in Netcraft’s long-term success (eligibility criteria apply)
- Generous private health cover with 10+ plan choices
- 401(k) Safe Harbor Plan, with employer-matched contributions up to 4%
- Flexible and hybrid working options
- 33 days’ vacation per year (incl. public holidays), rising to 37 days per year with length of service
- Paid sick leave up to 12 weeks per year, plus separate paid compassionate leave if needed
- Enhanced paid family leave entitlements, incl. 52 weeks maternity/adoption leave and four weeks paternity leave
- Two days paid Volunteering Days per year
- Two days paid Personal Development Days per year, plus multiple learning options such as open access to Udemy and Coursera
- Regular company social events throughout the year
- Inclusive culture and environment, where you’ll feel genuinely valued and supported
Job title
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