MB
Junior CRM and Marketing Automation Manager at made2GROW GmbH optimizing customer data and managing email marketing campaigns. Working in a hybrid environment based in Cologne, Germany.
About the role
- Director of Marketing Operations leading data-driven strategies for Observe.AI's AI agent platform. Overseeing marketing technology stack and aligning marketing with revenue goals while driving performance insights.
Responsibilities
- Define and lead the Marketing Operations strategy and roadmap, aligning marketing performance with revenue and growth goals.
- Own marketing performance analytics, including forecasting, ROI measurement, and investment modeling to guide budget and resource allocation.
- Oversee the data infrastructure and governance strategy that supports accurate attribution, lead scoring, and pipeline reporting across tools and systems.
- Build and maintain reporting and dashboards to track campaign ROI, funnel health, and performance KPIs and provide actionable insights to improve performance.
- Support the development and forecasting of lead and pipeline targets, in partnership with Sales and Sales Ops to align with revenue goals.
- Own marketing performance analytics, including forecasting, ROI measurement, and investment modeling to guide budget and resource allocation.
- Oversee the data infrastructure and governance strategy that supports accurate attribution, lead scoring, and pipeline reporting across tools and systems.
- Oversee and optimize the marketing tech stack (e.g., Salesforce, Marketo, 6sense, ZoomInfo), ensuring seamless integration and functionality.
- Drive continuous improvements in lead management, data hygiene and enrichment, and campaign attribution to ensure all opportunities are analyzed and tracked.
- Build and manage marketing automation workflows, lead scoring, and lifecycle tracking.
- Partner with GTM teams to translate business needs into scalable marketing operations solutions.
- Evaluate, implement, and manage vendor relationships and martech tools (including marketing budget and tech renewals) to improve efficiency.
- Develop and lead the Marketing Operations roadmap, prioritizing automation, process improvement, and data governance.
- Act as the executive liaison for Marketing in cross-functional revenue planning and systems integration initiatives.
Requirements
- 8+ years of experience in marketing or revenue operations scaling operations in high-growth SaaS or AI companies.
- Knowledgeable in IT, sales, finance, marketing, and sales development integration.
- Excellent communication skills with the ability to communicate and drive strategic priorities across multiple functions.
- Expertise with enterprise marketing tech and CRM systems (e.g., Salesforce, Marketo, 6sense, etc.) and strong understanding of data architecture and integration best practices.
- Proven ability to manage complex data and turn insights into business strategy.
- Familiarity with attribution models, campaign tagging, and full-funnel analytics.
- Ability to build strong relationships with internal customers (in Marketing, Sales, and Customer Success) and translate their needs into supporting capabilities.
- Proven experience leading teams and managing vendor/budget strategy across the martech ecosystem.
- Strong analytical acumen with the ability to translate data into actionable insights and executive-level recommendations.
- Experience driving stakeholder alignment and partnering with senior executives to drive decision-making and define investment priorities.
Benefits
- Competitive compensation including equity
- Excellent medical, dental, and vision insurance options
- Flexible time off
- 10 Company holidays + Winter Break and up to 16-weeks of parental leave
- 401K plan
- Quarterly Lifestyle Spend
- Monthly Mobile + Internet Stipend
- Pre-tax Commuter Benefits
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