Sr. Director managing the Genius retail and small business platform across international markets. Balancing regional requirements with scalable, consistent core product.
About the role
- Director of Digital Measurement Models and Analytics Frameworks at Coca-Cola Company leading transformation in global marketing intelligence. Collaborating with data experts and implementing technology-driven insights and models.
Responsibilities
- Collaborate with a cross-functional community of data, research, analytics, and human insights experts to develop a transformation and technology-driven agenda for our connected consumer and shopper marketing data.
- Build capability and drive awareness and training to enhance data fluency and user satisfaction of integrated and comparable measurement protocols and systems.
- Identify, establish and manage partnerships with leading digital research agencies and data providers, fostering innovative, technology-driven approaches to consumer and shopper insights.
- Develop, validate, and support the implementation of advanced statistical, econometric, and machine learning models for the Consumption and Purchase analytics teams.
Requirements
- Minimum of 10 years of experience in consumer and shopper research
- 5 of which within technology and digital agencies.
- Agency experience in consumer and shopper tracking management and data analytics is desirable including developing statistical, econometrics and Machine learning models.
- Experience working in a complex, global environment, leveraging teams of internal and external resources.
- Bachelor's Sciences Degree required; MBA or Master's degree in Data Science, Statistics, Economics, Computer Science, or a related field preferable.
Benefits
- A full range of medical, financial, and/or other benefits, dependent on the position is offered.
- Annual Incentive Reference Value Percentage: 30
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