Director of Digital Measurement Models and Analytics Frameworks at Coca-Cola Company leading transformation in global marketing intelligence. Collaborating with data experts and implementing technology-driven insights and models.
Responsibilities
Collaborate with a cross-functional community of data, research, analytics, and human insights experts to develop a transformation and technology-driven agenda for our connected consumer and shopper marketing data.
Build capability and drive awareness and training to enhance data fluency and user satisfaction of integrated and comparable measurement protocols and systems.
Identify, establish and manage partnerships with leading digital research agencies and data providers, fostering innovative, technology-driven approaches to consumer and shopper insights.
Develop, validate, and support the implementation of advanced statistical, econometric, and machine learning models for the Consumption and Purchase analytics teams.
Requirements
Minimum of 10 years of experience in consumer and shopper research
5 of which within technology and digital agencies.
Agency experience in consumer and shopper tracking management and data analytics is desirable including developing statistical, econometrics and Machine learning models.
Experience working in a complex, global environment, leveraging teams of internal and external resources.
Bachelor's Sciences Degree required; MBA or Master's degree in Data Science, Statistics, Economics, Computer Science, or a related field preferable.
Benefits
A full range of medical, financial, and/or other benefits, dependent on the position is offered.
Annual Incentive Reference Value Percentage: 30
Job title
Director, Digital Measurement Models and Analytics Frameworks
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