PPC Specialist managing omnichannel performance campaigns at Chili Digital, a LATAM - focused digital marketing agency. Collaborates on client goals, media planning, execution, and reporting.
About the role
- Director of Demand Generation driving strategies for acquiring high-quality leads at Relay. Leading a team to engage and convert leads in a fast-growing fintech company.
Responsibilities
- Own the Demand Generation strategy, setting the vision and executing plans to acquire and convert qualified leads across multiple channels and industry segments.
- Collaborate with marketing and GTM teams to drive alignment and deliver on performance goals.
- Model lead generation and conversion plans in collaboration with Sales, RevOps, Data, and Finance.
- Hire, mentor, and develop a high-performing Demand Generation team, fostering growth and professional development.
- Lead the team to create memorable, educational programming that engages and inspires a repeat audience.
- Drive leads, pipeline, and revenue growth using multi-channel strategies, including paid, partnerships, email, content, events, webinars, and ABM.
- Own KPIs such as MQLs and pipeline, monitoring and optimizing campaigns via Salesforce, Marketo/Hubspot, Metabase, Google Analytics, and other tools.
- Champion customer empathy and deep understanding of user workflows to inform messaging and campaigns.
- Identify and nurture co-marketing partnerships that drive long-term funnel growth.
Requirements
- You have 10+ years of marketing experience, including 6+ years in Demand Generation.
- You have owned end-to-end Demand Generation strategy: setting strategy, building lead models, managing teams, establishing handoffs, executing programs, and reporting performance.
- You have a proven track record of driving meaningful B2B lead-generation growth, implementing programs that multiply pipeline and market engagement.
- You have deep experience collaborating cross-functionally with Sales, Data, RevOps, and Partnerships, building strong relationships to achieve go-to-market alignment.
- You have hands-on experience managing multi-channel marketing campaigns (online and offline) with a strong grasp of digital marketing strategies.
- You prioritize understanding customer needs deeply and instill this customer focus in your team.
- You are creative and a strong storyteller, generating campaign ideas that inspire the market.
- You are revenue-driven, adept at testing, analyzing, and optimizing campaigns to improve lead quality and efficiency.
- You leverage data to uncover insights that drive strategy and execution.
- You are proficient in marketing tech stacks, including Salesforce, Google Analytics, Adwords, Hubspot, CMS platforms, lead nurturing, and landing page software.
Benefits
- Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary.
- Comprehensive health benefits: enjoy full health benefits from day one. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.
- Flexible vacation and time off: every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays so you can take time off to recharge and come back better for our customers.
- Parental leave with top-up: we offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive.
- Hybrid work environment: we value meaningful collaboration and connection at our Toronto office twice a week, with lunch, snacks, and beverages on us.
- Dog-friendly space: can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly.
- Personal and professional growth: through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success.
- Top-tier equipment: as a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.
- Social connection: we believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Paid Media Manager managing influencer and affiliate marketing for Headspace. Driving performance and executing campaigns to deliver measurable business impact in a remote role.
AMS Regional Campaign Manager driving marketing strategies for HP's Additive Manufacturing Solutions. Collaborating across teams to execute plans that enhance brand awareness and engagement.
Paid Media Coordinator executing performance marketing campaigns for Sports Emotion in Zaragoza. Collaborating with digital agencies and managing international campaigns with strong analytical focus.
Content & Demand Generation Specialist planning and executing content and demand generation initiatives. Collaborating with marketing and sales teams to enhance brand credibility and lead conversion.
Demand Generation Manager driving growth strategy for Quandri, transforming the insurance industry through AI - driven automation. Collaborating across marketing, sales, and revenue operations to build impactful campaigns.
Campaign Manager managing paid social media campaigns across multiple platforms at Hotspex Media. Ensuring strategic execution, performance optimization, and team collaboration.
Manager of Paid Search developing strategies to enhance visibility and performance for Pfizer websites. Collaborating with cross - functional teams to achieve marketing objectives in healthcare.
Demand Generation Marketing Manager executing high - volume sponsored events for Zip, focused on engagement and lead generation. Collaborating with cross - functional teams for effective campaign promotion.
Digital Demand Manager executing digital growth strategies for Simpro UK and BigChange. Involves lead acquisition, campaign optimization, and collaboration with marketing teams.