Salesforce Campaign Manager driving customer engagement through digital marketing initiatives at TD. Collaborating cross - functionally to streamline campaign delivery in the Salesforce ecosystem.
About the role
- Director of Demand Generation driving strategies for acquiring high-quality leads at Relay. Leading a team to engage and convert leads in a fast-growing fintech company.
Responsibilities
- Own the Demand Generation strategy, setting the vision and executing plans to acquire and convert qualified leads across multiple channels and industry segments.
- Collaborate with marketing and GTM teams to drive alignment and deliver on performance goals.
- Model lead generation and conversion plans in collaboration with Sales, RevOps, Data, and Finance.
- Hire, mentor, and develop a high-performing Demand Generation team, fostering growth and professional development.
- Lead the team to create memorable, educational programming that engages and inspires a repeat audience.
- Drive leads, pipeline, and revenue growth using multi-channel strategies, including paid, partnerships, email, content, events, webinars, and ABM.
- Own KPIs such as MQLs and pipeline, monitoring and optimizing campaigns via Salesforce, Marketo/Hubspot, Metabase, Google Analytics, and other tools.
- Champion customer empathy and deep understanding of user workflows to inform messaging and campaigns.
- Identify and nurture co-marketing partnerships that drive long-term funnel growth.
Requirements
- You have 10+ years of marketing experience, including 6+ years in Demand Generation.
- You have owned end-to-end Demand Generation strategy: setting strategy, building lead models, managing teams, establishing handoffs, executing programs, and reporting performance.
- You have a proven track record of driving meaningful B2B lead-generation growth, implementing programs that multiply pipeline and market engagement.
- You have deep experience collaborating cross-functionally with Sales, Data, RevOps, and Partnerships, building strong relationships to achieve go-to-market alignment.
- You have hands-on experience managing multi-channel marketing campaigns (online and offline) with a strong grasp of digital marketing strategies.
- You prioritize understanding customer needs deeply and instill this customer focus in your team.
- You are creative and a strong storyteller, generating campaign ideas that inspire the market.
- You are revenue-driven, adept at testing, analyzing, and optimizing campaigns to improve lead quality and efficiency.
- You leverage data to uncover insights that drive strategy and execution.
- You are proficient in marketing tech stacks, including Salesforce, Google Analytics, Adwords, Hubspot, CMS platforms, lead nurturing, and landing page software.
Benefits
- Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary.
- Comprehensive health benefits: enjoy full health benefits from day one. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.
- Flexible vacation and time off: every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays so you can take time off to recharge and come back better for our customers.
- Parental leave with top-up: we offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive.
- Hybrid work environment: we value meaningful collaboration and connection at our Toronto office twice a week, with lunch, snacks, and beverages on us.
- Dog-friendly space: can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly.
- Personal and professional growth: through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success.
- Top-tier equipment: as a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.
- Social connection: we believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities.
Job title
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