Director of Marketing at Inclined, leading marketing function in transforming life insurance market. Building strategies and collateral for financial advisors to unlock policy value.
About the role
- Director of Marketing Planning and Strategy driving Salesforce's marketing initiatives, partnering with CMO's Chief of Staff to enhance operational excellence and strategic execution.
Responsibilities
- Partner with the Chief of Staff to the CMO to define and drive the Strategy and Operations strategy, translating vision into actionable plans and ensuring meticulous execution across all initiatives.
- Lead the design, implementation, and optimization of marketing operations processes and systems for the Strategy and Operations team, enhancing efficiency, scalability, and data integrity.
- Serve as a central liaison and orchestrator across Strategy and Operations as well as across other key Marketing stakeholders, ensuring alignment, facilitating decision-making, and fostering cohesive execution.
- Own the V2MOM (strategic planning framework) process for the Strategy and Operations team, driving creation, tracking, and governance to ensure alignment with overarching business objectives.
- Oversee the preparation of high-impact materials for key internal and external engagements, including executive briefings, Marketing Business Reviews, all-hands meetings, and strategic presentations, ensuring a consistent and compelling narrative for the Strategy and Operations team.
- Directly manage and/or oversee critical strategic projects and programs within the Strategy and Operations team, ensuring timely delivery and successful outcomes.
- Manage the Strategy and Operations budget, optimizing resource allocation, and ensuring efficient spend across initiatives.
- Ensure the Strategy and Operations team has access to the necessary tools, training, and resources to operate effectively and achieve their goals.
Requirements
- 12+ years of progressive leadership experience in marketing operations, marketing strategy, or a Chief of Staff role within a large, global enterprise technology company.
- Proven expertise in marketing operations, Finance or analytics.
- Advanced Excel skills required.
- Detail oriented and outstanding at handling large datasets.
- Demonstrated success in driving strategic initiatives from conception to completion, with a strong focus on measurable business outcomes.
- Exceptional communication skills (written and verbal), with the ability to represent senior leadership, influence diverse stakeholders, and articulate complex information clearly and concisely.
- Strong interpersonal skills, with a proven ability to build and maintain strong relationships across all levels of a matrixed organization, fostering trust and collaboration.
- Highly analytical and data-driven, with the ability to translate insights into actionable strategies and optimize performance.
- Adept at anticipating needs, proactively identifying challenges, and developing creative solutions in a fast-paced, dynamic environment.
- Experience with Salesforce's V2MOM framework or similar strategic planning methodologies is highly desirable.
- Comfortable managing ambiguity, navigating change, and prioritizing effectively across multiple competing demands.
- Bachelor's degree or equivalent relevant experience required.
Benefits
- time off programs
- medical
- dental
- vision
- mental health support
- paid parental leave
- life and disability insurance
- 401(k)
- employee stock purchasing program
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