Marketing Director for GE HealthCare's US & Canada Solutions portfolio. Leading marketing strategy to accelerate growth and enhance market presence in healthcare solutions.
About the role
- Global Marketing Director leading marketing strategy for HIV medicines at ViiV Healthcare. Responsibilities include campaign delivery, team leadership, and collaboration with global partners.
Responsibilities
- Collaborate with Global Medical, with other Global functions, with regions, and with Local Markets to support the development of Global Strategies that drive the brand revolution.
- Lead the delivery of Global marketing campaigns that drive HCPs- belief in unmet needs as well as conviction and motivation that our product can make a difference to people.
- Lead the delivery of HCPs support tools and enhance the user experience for providers and patients.
- Lead on our Nurse and MDT approach with customers
- Lead Global product Cx, AI & Digital Omnichannel to improve user experience throughout our customer journey.
- Engage and lead Regional and Local Market partners to ensure we are ambitious for our brand, and to drive pull-through of Global strategy and tactics across the ~30 countries where the brand is currently launched.
- Lead and manage global congress efforts, partnering closely with brand team and matrix partners
- Lead on external ambassador network and external engagement strategy
- Monitor performance metrics and use data-driven insights to optimize marketing activities
- Inspire and mentor a high-performing team, fostering innovation and collaboration, whilst providing them with opportunities to develop, grow and lead along the way.
Requirements
- Bachelor's degree in a relevant field (e.g., biological sciences, marketing) or relevant work experience.
- Significant Pharmaceutical marketing experience related to the role.
- Experience leading teams and fostering a culture of innovation and collaboration.
- UK ABPI/Global Commercial Signatory status
- Marketing experience in either specialties; HIV, Hospital Pharma, or Long-Acting Injectables.
- High personal accountability and integrity combined with the ability and experience to influence at a strategic level and gain the support and commitment of internal and external stakeholders.
- Cx/ AI & Omnichannel digital savvy
- Excellent communication, interpersonal influence, and prioritization skills.
Benefits
- Health insurance
- Employee benefits offered by GSK
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