Senior Marketing Director responsible for driving B2B solutions marketing and product management at Cigna Group. Focus on collaboration with product leaders and innovative marketing strategies.
About the role
- Marketing Director leading strategic marketing and communications for Atlas Free to fight against sex trafficking. Expanding reach, deepening engagement, and evolving narrative through compelling storytelling.
Responsibilities
- Develop and execute a comprehensive marketing and communications strategy aligned with organizational goals, fundraising initiatives, and program growth
- Serve as the strategic lead for brand positioning, messaging, and audience development
- Lead the planning and execution of multi-channel campaigns that raise awareness, support fundraising, and mobilize community engagement
- Oversee the creation of mission-centered content across digital, print, video, and social platforms
- Guide the growth of our digital ecosystem, including website, email, social media, and digital advertising
- Lead and support a small team of staff and contractors, building workflows and systems that prioritize clarity, sustainability, and excellence
Requirements
- Proven success in developing and executing marketing strategies that drive growth and engagement
- Strong digital marketing expertise, including content, analytics, SEO, email, and social
- Experience leading teams and managing competing priorities with clarity
- A learning-oriented mindset and strong judgment
- 5+ years of marketing leadership experience
- Bachelor's degree in Marketing, Communications, or related field (advanced degree a plus)
Benefits
- health insurance
- dental insurance
- HSA
- 403b with employer match
- generous paid holidays
- paid vacation and sick leave
- creative, cutting-edge fringe benefits designed to delight and inspire our team
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