Head of Marketing at spiderSilk, leading marketing for AI - driven cybersecurity products. Crafting strategies that position the company as a thought leader in the cybersecurity space.
About the role
- Head of Marketing creating AI-native marketing systems for AI infrastructure and energy company Verdigris. Building workflows and systems from scratch to generate sales pipeline.
Responsibilities
- Define and maintain canonical GTM texts: ICPs, personas, core narrative, value propositions, use cases, and trust/de-risking primitives
- Establish governance for what is canonical vs. derived, what updates automatically vs. requires review
- Own positioning and messaging architecture; translate product capabilities into buyer-centric outcomes
- Build and maintain case studies, proof points, ROI calculators, and a structured evidence library
- Generate and maintain sales decks, one-pagers, talk tracks, and stage-based enablement assets
- Design demand programs: targeted outbound/ABM, thought leadership, select campaigns
- Connect canonical GTM docs to downstream generation; own tooling decisions for CMS, content ops, attribution
Requirements
- 6–12 years in B2B marketing with strong product marketing DNA
- Experience in zero-to-one or early-scale environments
- Experience with technical or infrastructure-adjacent products
- Builder mentality: you've built playbooks, messaging, processes, or tools from scratch
- Systems thinker: you distinguish between one-off assets, reusable templates, and canonical sources of truth
- Comfort with Claude Code, Cursor, or similar AI coding environments—you can prototype without engineering support
- You've built AI-native marketing workflows: content pipelines, research automation, or self-updating enablement
- You've personally built automations (Zapier, Make, n8n, scripts) or trained custom GPTs/Claude projects
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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