Marketing Director for GE HealthCare's US & Canada Solutions portfolio. Leading marketing strategy to accelerate growth and enhance market presence in healthcare solutions.
Responsibilities
Build and execute the USCAN growth strategy for the SEI portfolio
Lead NPI commercialization, messaging, and sales enablement
Deliver the Integrated Marketing Plan including campaigns, events, and demand generation
Engage KOLs, grow customer advocacy, and enhance evidence generation
Partner with Sales on targeted plays and installed‑base retention
Lead and develop the regional marketing team, strengthening resilience, agility, and continuous learning
Track KPIs and optimize with a lean, outcomes‑based mindset
Support product demonstrations in collaboration with Product and Clinical teams
Train commercial teams on SEI value propositions, competitive insights, and messaging
Travel up to ~30%
Requirements
Bachelor’s degree in Marketing, Business, Healthcare, or related field
Significant experience in healthcare software or digital health marketing
Strong leadership, communication, and project-management skills
Ability to lead through change with resilience and a growth-mindset orientation
Preferred Advanced degree (MBA or equivalent) in Marketing or a related field
Proven success operating in complex, fast-moving, and highly dynamic environments
Strong expertise in market insights, customer understanding, product commercialization, and brand development
Demonstrated innovation in healthcare IT marketing—able to co-create new ideas collaboratively and turn them into high-impact execution
Benefits
medical
dental
vision
paid time off
401(k) plan with employee and company contribution opportunities
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