Chief Growth Officer responsible for GTM and overall brand strategy at a B2C fintech startup. Leading growth initiatives and positioning while managing a small team for optimal execution.
About the role
- Marketing Director for GE HealthCare's US & Canada Solutions portfolio. Leading marketing strategy to accelerate growth and enhance market presence in healthcare solutions.
Responsibilities
- Build and execute the USCAN growth strategy for the SEI portfolio
- Lead NPI commercialization, messaging, and sales enablement
- Deliver the Integrated Marketing Plan including campaigns, events, and demand generation
- Engage KOLs, grow customer advocacy, and enhance evidence generation
- Partner with Sales on targeted plays and installed‑base retention
- Lead and develop the regional marketing team, strengthening resilience, agility, and continuous learning
- Track KPIs and optimize with a lean, outcomes‑based mindset
- Support product demonstrations in collaboration with Product and Clinical teams
- Train commercial teams on SEI value propositions, competitive insights, and messaging
- Travel up to ~30%
Requirements
- Bachelor’s degree in Marketing, Business, Healthcare, or related field
- Significant experience in healthcare software or digital health marketing
- Strong leadership, communication, and project-management skills
- Ability to lead through change with resilience and a growth-mindset orientation
- Preferred Advanced degree (MBA or equivalent) in Marketing or a related field
- Proven success operating in complex, fast-moving, and highly dynamic environments
- Strong expertise in market insights, customer understanding, product commercialization, and brand development
- Demonstrated innovation in healthcare IT marketing—able to co-create new ideas collaboratively and turn them into high-impact execution
Benefits
- medical
- dental
- vision
- paid time off
- 401(k) plan with employee and company contribution opportunities
- life
- disability
- accident insurance
- tuition reimbursement
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