Marketing Director leading inbound marketing efforts for KENTECH in launching investigative background screening solutions. Focusing on creating and executing strategies to drive significant revenue growth.
About the role
- Chief Marketing Officer driving Tate's Bake Shop brand vision and growth, leading strategic marketing initiatives in a competitive marketplace.
Responsibilities
- Lead the Tate’s Bake Shop brand vision and positioning in partnership with CEO, rooted in brand heritage, consumer insights, and cultural relevance.
- Act as the brand steward, ensuring consistent storytelling across every brand touchpoint.
- Develop and lead compelling 360° brand equity activation campaigns that drive affinity, awareness, and ultimately drive Household Penetration (HHP) and velocity in partnership with external agencies with a digital-first mindset.
- Develop marketing communications and oversee media plans with a challenger brand mindset as well as PR, social, events and activations.
- Own the full portfolio management and product plans, in partnership with Sales and customers to develop integrated business plans.
- Lead the Innovation/Renovation pipeline and commercialization (fully, through to go to market with a focus on next 12-36 months)
- Lead eComm channels in Pure Play and Direct-to-Consumer, including social commerce and corporate gifting.
- Partner with the Mondelez Shopper Direct Store Delivery (DSD) Marketing organization, responsible for collaborating on annual Strategic Marketing Guide (SMG) programs for Food & Mass channels.
- Lead in-store shopper marketing strategy, omnichannel marketing and retail media programs for Club, Drug and Natural channels in partnership with the Tate’s Sales team.
Requirements
- 15+ years of relevant marketing experience, ideally in both entrepreneurial and corporate environments with preference to individuals with food CPG experience.
- MBA preferred
- People leadership experience
- Extensive experience in analyzing syndicated data, with ability to identify drivers and drags of the full product portfolio
- Extensive experience in media, including marketing mix analysis and ROI modeling
- Previous experience owning a P&L.
Benefits
- health insurance
- wellness and family support programs
- life and disability insurance
- retirement savings plans
- paid leave programs
- education related programs
- paid holidays and vacation time
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