Hybrid Director, Business Development

at Acosta

• Job title: Director, Business Development
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Lewisville, United States

About the role

• Director of Business Development driving strategic growth initiatives and client acquisition efforts at CROSSMARK. Leading client engagement across key markets with a focus on shopper marketing and data insights.

Responsibilities

• Develop and execute innovative lead generation strategies to meet and exceed new business goals for CROSSMARK.
• Build and maintain a robust pipeline using enterprise-level lead qualification frameworks, targeting both new prospects and existing clients for full-service integration.
• Collaborate with Business Strategists to deliver high-impact, top-to-top presentations that influence senior stakeholders and drive business outcomes.
• Partner with Deal Desk to ensure accurate pricing and timely contract execution aligned with scope and client expectations.
• Own all analytics and measurement initiatives, leveraging proprietary frameworks to guide shopper marketing and connected commerce strategies.
• Synthesize complex data into compelling narratives that build trust, demonstrate value, and influence client decision-making.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Sales, or a related field required.
• 5–8 years of progressive experience in business development, with a minimum of 3 years in a shopper marketing agency or similar environment focused on CPG clients.
• Proven ability to prospect new business through industry research and cold outreach, build a robust pipeline, and close deals effectively.
• Skilled in crafting compelling narratives and selling ideas to senior business leaders.
• Stellar presentation skills with the ability to lead and engage client meetings at the executive level.
• Strong capability to interpret complex data and translate it into actionable business solutions.
• Adept at cultivating long-term, trust-based client relationships.
• Self-starter with a passion for innovation and growth.
• High energy, positive thinker, confident, and consultative in approach.
• Exceptional interpersonal and writing skills with acute attention to detail.
• Willingness and ability to travel up to 10%.

Benefits

• We value our people by recognizing everyday wins and fostering a supportive, collaborative environment—both in person and online.
• Achievements are celebrated, work-life balance is prioritized, and everyone feels valued.
• Diversity is our strength—it fuels innovation, unlocks our potential, and reinforces our commitment to fairness and inclusion.