Paid Advertising Team Leader responsible for B2B performance marketing across multiple channels. Driving lead generation and optimizing advertising spend with data - driven strategies in a hybrid role.
About the role
- Manager of Performance Media developing growth strategies and optimizing paid media campaigns at Intact Insurance. Leading a team to leverage analytics for marketing success.
Responsibilities
- Lead the development and execution of innovative growth paid media strategies while adapting to a rapidly evolving ecosystem.
- Create a robust and diverse media mix to support a comprehensive, full-funnel marketing strategy.
- Partner with cross-functional teams, including Marketing AI Modeling team, to enhance sales forecasting and refine the Cost of Acquisition and ROI by channel.
- Inspire, mentor, and develop a high-performing Paid Media team, fostering analytical and technical excellence while cultivating leadership skills.
- Use data analytics to uncover market trends, guide strategic decisions, and implement advanced A/B testing for optimized campaign performance.
- Continue evolving our in-house SEM program with cutting-edge strategies.
- Continuously assess the balance between in-house capabilities and external partnerships for strategic benefit.
- Regularly report on performance, strategic progress, and opportunities to senior executives to enhance visibility and a shared understanding of goals.
- Serve as an ambassador for Intact’s media successes in external forums and maintain strong relationships with media agencies and vendors.
Requirements
- Bachelor's degree in Marketing, Business Administration, or related field, or equivalent combination of education and experience.
- Proven expertise in digital and paid media strategy, with robust analytical skills and the ability to craft high-performing media campaigns.
- Demonstrated success in leadership through developing and mentoring marketing professionals, fostering a culture of innovation and strategic thinking.
- Strong experience in managing media budgets and optimizing the media mix for superior cost efficiency and effectiveness.
- A goal-oriented and creative mindset that leverages data-driven decision-making to drive results.
- For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.
Benefits
- A financial rewards program that recognizes your success
- An industry leading Employee Share Purchase Plan; we match 50% of net shares purchased
- An extensive flex pension and benefits package, with access to virtual healthcare
- Flexible work arrangements
- Possibility to purchase up to 5 extra days off per year
- An annual wellness account that promotes an active and healthy lifestyle
- Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
- A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs
- Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities
- Inspiring leaders and colleagues who will lift you up and help you grow
- A Community Impact program, because what you care about is a part of what makes you different.
- We are an equal opportunity employer
- Intact's commitment to reconciliation
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