Demand Generation Manager leading multi-channel campaigns to engage enterprise accounts for Malbek. Collaborating with various teams to implement account-based marketing strategies and optimize performance.
Responsibilities
Design and execute comprehensive campaigns to engage key enterprise accounts
Create customized marketing content and messaging for various platforms
Continuously test and refine strategies by running A/B tests on messaging, creative, channels, and campaign tactics
Work independently and collaboratively with marketing, business development, sales, and customer success teams
Execute across paid, owned, shared, and owned media
Leverage intent data to inform account-based marketing campaigns
Track, analyze, optimize, and report on the performance of demand generation and ABM campaigns
Drive stakeholder engagement through fostering collaboration and partnership
Requirements
5+ years of B2B marketing experience
2+ years in ABM, preferably B2B SaaS
Experience with HubSpot or other marketing automation solutions, 6Sense, Salesforce, Outreach, Asana, Excel, Einstein Analytics, and Teams
Bachelor's degree in Marketing, Communications, or related field required; MBA preferred
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