Hybrid Demand Generation Manager

Posted 2 months ago

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About the role

  • Demand Generation Manager leading multi-channel campaigns to engage enterprise accounts for Malbek. Collaborating with various teams to implement account-based marketing strategies and optimize performance.

Responsibilities

  • Design and execute comprehensive campaigns to engage key enterprise accounts
  • Create customized marketing content and messaging for various platforms
  • Continuously test and refine strategies by running A/B tests on messaging, creative, channels, and campaign tactics
  • Work independently and collaboratively with marketing, business development, sales, and customer success teams
  • Execute across paid, owned, shared, and owned media
  • Leverage intent data to inform account-based marketing campaigns
  • Track, analyze, optimize, and report on the performance of demand generation and ABM campaigns
  • Drive stakeholder engagement through fostering collaboration and partnership

Requirements

  • 5+ years of B2B marketing experience
  • 2+ years in ABM, preferably B2B SaaS
  • Experience with HubSpot or other marketing automation solutions, 6Sense, Salesforce, Outreach, Asana, Excel, Einstein Analytics, and Teams
  • Bachelor's degree in Marketing, Communications, or related field required; MBA preferred

Benefits

  • Hybrid work environment

Job title

Demand Generation Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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