GP
Grupo PanvelSenior CRM Analyst
Senior CRM Analyst understanding consumer needs for Hygiene and Beauty products. Managing and executing CRM communications and customer journeys within Salesforce Marketing Cloud.
About the role
- Assist in planning and executing customer bonding campaigns (e.g., personalized outreach, loyalty programs, giveaways)
- Support the development of promotional materials and messaging across email, social media, and other channels
- Help coordinate customer appreciation events or experiences
- Monitor campaign performance and compile reports with insights and recommendations
- Conduct research on customer engagement trends and competitor strategies
- Collaborate with cross-functional teams including Creative, Sales, Marketing, and Merchandising
- Provide administrative support as needed
Requirements
- Pursuing a bachelor's degree in Marketing, Communications, Business, or a related field
- Must be a rising junior, enrolled as a full-time student carrying a minimum of 12 college credits
- Strong written and verbal communication skills
- Creative thinker with a passion for customer experience
- Proficient in Microsoft Office; familiarity with Excel, Canva or Figma, Klaviyo or email marketing platforms is a plus
- Organized, proactive, and able to manage multiple tasks
Benefits
- Mentorship and networking within a dynamic marketing team
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