Act as the CRM focal point for the Hygiene and Beauty categories, understanding consumer and business needs for this segment.
Manage and execute CRM communications, ensuring that offers, launches and category-specific communication journeys are implemented correctly.
Implement and configure customer journeys and automation flows within the CRM tool (preferably Salesforce Marketing Cloud or similar), customizing them for the Hygiene & Beauty (H&B) product lifecycle.
Map communication flows and ensure proper transitions between stages of the communication journeys.
Build and configure communication journeys (email marketing, SMS, push, etc.) based on content inputs provided by the Marketing and Content teams.
Set up campaigns and audience segmentation for both one-off and automated sends.
Operate the CRM system daily, focusing on import/export, segmentation and data integrity for the H&B segment.
Schedule and execute communications according to the established calendar and business rules.
Conduct A/B tests on segmentation, send time and flow to optimize send performance.
Monitor key metrics and generate performance reports specific to each journey/flow/campaign.
Requirements
Bachelor's degree in Marketing, Communications, IT or related fields.
Experience operating marketing automation or CRM platforms.
Experience or interest in working with Consumer Goods (FMCG), preferably in Hygiene and Beauty.
Strong knowledge and hands-on experience using Salesforce (Marketing Cloud, Sales Cloud or similar).
Familiarity with Journey Builder and Email Studio concepts or equivalent tools.
Proficiency in programming logic, segmentation and list manipulation.
Previous experience in e-commerce or retail focused on Hygiene and Beauty.
Knowledge of SQL and basic Python for queries and data manipulation within the CRM.
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