GP
Grupo PanvelSenior CRM Analyst
Senior CRM Analyst understanding consumer needs for Hygiene and Beauty products. Managing and executing CRM communications and customer journeys within Salesforce Marketing Cloud.
About the role
- Build and optimise global CRM strategy for email, SMS and other channels
- Design, implement and optimise CRM workflows and lifecycle campaigns
- Build and manage CRM calendars aligned with wider marketing activity
- Work closely with creative and brand teams to design and produce on-brand emails and assets
- Write and edit compelling copy for email and CRM communications when necessary
- Leverage Klaviyo (or similar) to build automated flows, segment audiences and test campaigns
- Partner with brand and trading teams to deliver integrated global campaigns
- Use customer data and insights to refine segmentation and improve CRM performance
- Report regularly on campaign effectiveness, testing learnings and customer trends
- Continuously explore new approaches to improve CRM processes and customer experience
Requirements
- 3+ years’ experience in CRM, ideally within e-commerce or consumer brands
- Hands-on experience with Klaviyo or a similar CRM platform
- Comfortable setting up workflows, automated journeys and campaign calendars
- Experience collaborating with creative teams on email design and production
- Strong copywriting ability with an eye for engaging and persuasive messaging
- Strong analytical mindset with the ability to turn data into actionable insights
- Excellent communication and relationship-building skills
- Highly organised, proactive and a true self-starter
- A passion for customer experience, retention and building long-term brand value
- Preferred: HTML and CSS knowledge (for email design)
- Preferred: Proven experience in running A/B tests on campaigns and workflows
- Preferred: Experience working across international markets
Benefits
- 25 days holiday plus bank holidays
- Auto Enrolment Pension Scheme
- Staff discount across CurrentBody, ZIIP & Tria
- Perks at Work – discounts across partner brands
- Hybrid working – home working on Wednesdays
- Free On-site parking
- Supported Studies
- Employee Assistance Program Scheme
- Regular Social Events
- On-site subsidised gym (Alderley Park HQ)
- Cycle to Work Scheme
- Electric Vehicle Scheme
- Subsidised Travel from Manchester via Zeelo App
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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