Hybrid CRM Data Planner

at TMW Unlimited

• Job title: CRM Data Planner
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, London, United Kingdom

About the role

• Data Planner working on CRM and customer profiling projects to support marketing strategies with a hybrid work setup. Collaborating with a diverse team to drive impactful CRM programs for leading brands.

Responsibilities

• We’re looking for a **Data Planner **with a experience working in **CRM and customer profiling**. You’ll be passionate about data, adept at simplifying complex data scenarios and capable of translating them into actionable strategies for our client’s CRM focused marketing initiatives.
• We’re looking for someone who likes to get involved in the end-to-end data strategy, right from who we target to how effective our marketing efforts have been and on-going optimisation.
• You’ll have the opportunity to work with a talented team of data and strategic planners, data scientists and analysts who are passionate about making a positive impact on their clients’ business. We work collaboratively to deliver strong work and you’ll play an influential role in that process.
• **This is a hybrid role which for us means a mix of working from home and our offices in Farringdon, London. **
• **What’s in it for you?**
• The Strategy and Planning team at TMW Unlimited is made up of a team of industry professionals, who come from a range of diverse backgrounds both professionally and personally.
• The department has an exemplary range of specialists in their field, meaning you’ll always have someone at hand to help you with projects and ensure the work you’re creating is at the highest calibre.
• **What’s The Day to Day?**
• You’ll be working on a CRM and Loyalty account, working with strategy, client services, and data ops to deliver market leading CRM programmes to drive business growth for one of the world’s biggest brands.
• **Customer journey planning & data strategy**
• Create targeting strategies that utilise segmentation and data models, whilst finding opportunities for personalisation and enhancing relevance.
• Collaborate with the strategic planner on development of the customer comms journey, including data capture moments and email triggers.
• **Data insight, reporting & analytics**
• Create insight led reporting that brings together CRM, website analytics, and business outcomes to provide insight led recommendations on what we should do next
• Create measurement frameworks and define metrics that demonstrate progress towards campaign/programme objectives
• Develop and implement test & learn strategies to drive optimisation
• **Customer Profiling and Mapping**
• Work with 3rd party data sources such as Experian to deliver customer profiling projects, used to identify acquisition audiences
• Use mapping tools for regional planning
• **Lead implementation of CRM Strategy**
• Articulate CRM strategy into data briefs that align targeting, contact strategy, and creative elements and manage the briefing process with key stakeholders.
• **Project management**
• Manage multiple projects on different accounts, including setting priorities, timelines, and resource allocation.
• **Data Governance**
• Maintain a comprehensive understanding of the clients’ database infrastructure, data and Martech stack
• Familiarity with GDPR regulations and their implications regarding lawful bases and permissions in communications throughout the customer experience as well as best practice

Requirements

• Skilled in crafting clear, insightful data briefs that guide campaign development and align stakeholders.
• Experienced in designing robust test-and-learn frameworks to optimise CRM performance and generate actionable insights.
• Comfortable working with analysts and data scientists to interpret results, validate hypotheses, and refine strategies.
• You will be a problem solver; you seek to find solutions and root causes to issues.
• You will have an immaculate attention to detail.
• You will understand how numbers and data feed into the creative process.
• You will be confident and engaging when presenting data and their findings.
• This person is comfortable handling, manipulating and dissecting website and 1st party data.
• Constantly seeks new ways to use data

Benefits

• **What we give…**
• A thriving career with the chance to learn from passionate, talented colleagues and mentors. Exciting and varied client work with as much opportunity as you can handle. And a hugely sociable team to get to know.
• Our Total Rewards consist of a competitive basic salary, opportunities to acquire equity and a wide range of health and wellbeing benefits. These include perks such as:
• Minimum 25 days holiday
• Volunteer Days
• Family Friendly and Flexible Hybrid working policies
• Attractive Pension and Financial well being support and resources
• Private Healthcare and Mental Wellbeing support
• Employee Assistance Programme
• Career Development and Counselling
• We have a calendar of social and charity events throughout the year, there’s always something going on.
• Join us and join in. We make noise. We laugh. We share. We welcome new ideas and new people – including you.
• **What we value…**
• Together, we put people first and believe our values make us who we are.
• **Give a Damn:** We care about each other, our clients and our work. And this shines through everything we do.
• **Be Brave:** We believe in challenging each other, in standing up, in speaking out. We believe in trying new and difficult things in order to make ourselves and our work better.
• **Stay Curious:** We actively seek out the new and the unusual, finding inspiration everywhere in the world around us.
• **Take Pride:** We are open, accepting and inclusive, and we support each other on our journey to reach our true potential. We are actively working to ensure that we as an agency more fully reflect the society around us.