Driving the CRM strategy to enhance player engagement and retention at B2Spin's global gaming portfolio. Leading teams and executing data - driven campaigns across multiple brands while innovating the player experience.
About the role
- Analista de Requisitos SR at SCForce focusing on marketing and CRM solutions through innovative technologies. Collaborating with teams to enhance client sales potential and brand strength.
Responsibilities
- Model requirements using techniques such as use cases, user stories, flowcharts, and BPMN
- Prepare and maintain clear, structured documentation using tools such as Word, Excel, Visio, and Miro
- Translate business needs into technical specifications that are understandable by development and consulting teams
- Map and analyze marketing processes, identifying opportunities for improvement and automation
- Manage requirements throughout the project lifecycle, including prioritization, traceability, and validation with stakeholders
- Facilitate meetings between involved areas, promoting alignment between Marketing, IT, and CRM partners
- Support initiatives involving the Power Platform (Power Apps, Power Automate, Power BI), contributing functional insights
- Understand integration flows between systems such as ERP, CRM, and email marketing platforms
- Collaborate with multidisciplinary teams, maintaining a proactive attitude and solution focus
- Work with a results-oriented approach, keeping customer experience as the central axis of deliveries
Requirements
- Strong proficiency in requirements modeling: use cases, user stories, flowcharts, and BPMN
- Conceptual understanding of CRM and its application in Marketing, Sales, and Support
- Familiarity with the Power Platform: Power Apps, Power Automate, and Power BI
- Basic understanding of data integration between systems (ERP, CRM, email marketing)
- Knowledge of marketing processes: lead generation, campaigns, customer journey, and conversion metrics
- Communication skills: translate business needs into technical requirements and facilitate cross-functional meetings
- Requirements management: prioritization, traceability, and validation with stakeholders
- Collaboration with multidisciplinary teams
- Analytical mindset with a solution focus
- Results-oriented perspective with a focus on customer experience
- Desirable: experience with agile methodologies
- Desirable: knowledge of UX/UI
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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