Hybrid Senior Requirements Analyst, Marketing & CRM

Posted 8 hours ago

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About the role

  • Analista de Requisitos SR at SCForce focusing on marketing and CRM solutions through innovative technologies. Collaborating with teams to enhance client sales potential and brand strength.

Responsibilities

  • Model requirements using techniques such as use cases, user stories, flowcharts, and BPMN
  • Prepare and maintain clear, structured documentation using tools such as Word, Excel, Visio, and Miro
  • Translate business needs into technical specifications that are understandable by development and consulting teams
  • Map and analyze marketing processes, identifying opportunities for improvement and automation
  • Manage requirements throughout the project lifecycle, including prioritization, traceability, and validation with stakeholders
  • Facilitate meetings between involved areas, promoting alignment between Marketing, IT, and CRM partners
  • Support initiatives involving the Power Platform (Power Apps, Power Automate, Power BI), contributing functional insights
  • Understand integration flows between systems such as ERP, CRM, and email marketing platforms
  • Collaborate with multidisciplinary teams, maintaining a proactive attitude and solution focus
  • Work with a results-oriented approach, keeping customer experience as the central axis of deliveries

Requirements

  • Strong proficiency in requirements modeling: use cases, user stories, flowcharts, and BPMN
  • Conceptual understanding of CRM and its application in Marketing, Sales, and Support
  • Familiarity with the Power Platform: Power Apps, Power Automate, and Power BI
  • Basic understanding of data integration between systems (ERP, CRM, email marketing)
  • Knowledge of marketing processes: lead generation, campaigns, customer journey, and conversion metrics
  • Communication skills: translate business needs into technical requirements and facilitate cross-functional meetings
  • Requirements management: prioritization, traceability, and validation with stakeholders
  • Collaboration with multidisciplinary teams
  • Analytical mindset with a solution focus
  • Results-oriented perspective with a focus on customer experience
  • Desirable: experience with agile methodologies
  • Desirable: knowledge of UX/UI

Job title

Senior Requirements Analyst, Marketing & CRM

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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