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PointClickCareSenior Marketing Automation Specialist
Marketing Automation Specialist overseeing Marketo strategy and execution. Collaborating with diverse teams to optimize campaigns and drive healthcare innovation.
MB
Hybrid CRM and Marketing Automation Manager
Posted 3 weeks ago
About the role
- You analyze existing customer databases and optimize them based on available data and/or logic.
- You create entirely new CRM accounts and can perform complex database imports as well as implement corporate design guidelines for templates across all required areas.
- You are responsible for email marketing campaigns pursuing various objectives; you analyze and optimize them, e.g., using different A/B testing strategies.
- You handle onboarding of new clients and can successfully familiarize them with the CRM of choice.
Requirements
- 3–5 years' experience working with CRMs such as HubSpot or similar.
- Experience analyzing CRMs for lead generation and customer acquisition.
- Experience with email marketing tools such as Mailchimp.
- Experience designing process optimizations, e.g., with Zapier or similar.
- Experience with WordPress, TYPO3, HubSpot CMS, or similar.
- Experience in data manipulation, e.g., using Python or similar.
- Native-level German language skills.
- Business-fluent English.
Benefits
- Opportunity for self-fulfillment
- Professional development and training
- Modern software and hardware
- Work from anywhere, as long as you're in a similar time zone
- Option for a 4-day workweek
- Free breakfast and drinks
- Quarterly profit-sharing
- Flexible working hours
- Job ticket (commuter transit pass) available
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