Key Account / Customer Success Manager focused on strategic development of customer partnerships in a digital marketing agency. Managing a portfolio and ensuring high satisfaction through active collaboration.
About the role
- CRM Analyst leading the integration of Salesforce Marketing Cloud for digital channels. Developing data-driven marketing strategies and optimizing communication for SPC Brasil.
Responsibilities
- Lead the integration project of Salesforce Marketing Cloud with SPC Brasil's digital channels to create automated journeys for platform users;
- Map and build relationship nurture journeys, briefs and marketing campaigns for digital channels (websites and mobile apps);
- Develop and oversee the CRM strategy focused on Acquisition, Monetization and Expansion for SPC Brasil's digital channels (websites and mobile apps);
- Execute and manage communications via email marketing, SMS and WhatsApp;
- Develop and analyze dashboards using the platforms provided by SPC Brasil to evaluate results and create action plans to meet the department's targets.
Requirements
- Bachelor's degree in Marketing, Social Communication, Advertising or related fields;
- Postgraduate degree in Marketing, Digital or related fields preferred;
- Advanced knowledge of Microsoft Office (Word, Excel, PowerPoint);
- Proven experience working with Salesforce Marketing Cloud or similar delivery platforms and experience integrating platforms;
- Knowledge and experience defining and measuring KPIs (CTR, ROI and NPS) and marketing campaign metrics;
- Experience planning, conducting and tabulating quantitative and qualitative research data;
- Strong analytical skills to optimize actions based on data;
- Creative, innovative and results-oriented profile;
- Excellent communication and teamwork skills;
- Experience planning, monitoring and reporting campaign and data metrics for email marketing and CRM;
- Proven experience in CRM, digital marketing, growth and integrated campaigns.
Benefits
- Hybrid position
- Home office allowance
- Annual bonus
- Meal and food vouchers
- Health and dental insurance
- Life insurance
- Birthday day off
- Occupational health services
- Legal assistance
- Educational partnerships
- And much more
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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