GP
Grupo PanvelSenior CRM Analyst
Senior CRM Analyst understanding consumer needs for Hygiene and Beauty products. Managing and executing CRM communications and customer journeys within Salesforce Marketing Cloud.
About the role
- Liderar a execução de campanhas de CRM na vertical Techfin, com olhar analítico e perfil propositivo.
- Criar e executar campanhas de CRM com base em segmentações e propensão.
- Estruturar réguas de relacionamento multicanal.
- Trabalhar junto ao Marketing para viabilizar campanhas.
- Garantir a qualidade e controle dos fluxos, validando dados antes do disparo.
- Gerar insights e provocar discussões estratégicas com o time.
Requirements
- Perfil criativo, propositivo, analítico e com atenção aos detalhes.
- Experiência com ferramentas de gestão de campanhas (ex.: Salesforce, Adobe, Responsys).
- Vivência com segmentações, testes A/B e análises de performance.
- Habilidade para trabalhar em parceria com áreas diversas.
- Domínio em SQL e ferramentas como Power BI ou similares. (diferencial)
- Experiência em campanhas de alta recorrência e com foco em conversão. (diferencial)
Benefits
- Modelo de trabalho híbrido 💻
- Assistência médica SulAmérica 🩺
- Assistência odontológica SulAmérica 😁
- Remuneração anual variável (PLR) 🤑
- Cartão de benefícios flexível :) 💳
- Day Off de aniversário 🥳
- Dotz no aniversário 🎉
- Dotz no aniversário por tempo de casa a partir do segundo ano🧡
- Descontos em grandes redes de farmácias 💊
- TotalPass 🏃🏾♀️
- Auxílio creche 👶🏽
- Parceria com a Open English 📘
- Diversas outras ações e muitos Dotz dentro do nosso Programa Render Mais 🤩
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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