Marketing Assistant coordinating marketing efforts for a law firm dedicated to helping families with substance use and mental health disorders. Handling diverse marketing tasks and ensuring campaign deadlines are met.
About the role
- Business Development Representative generating and qualifying leads for Ipsos Synthesio. Conducting outreach and scheduling meetings for Account Executives in a growing team.
Responsibilities
- Conduct outbound prospecting activities (email, phone, social media) to identify and qualify potential clients.
- Analyze target verticals to understand market trends, competitor landscape, and identify key decision-makers within organizations.
- Create customized outreach messages tailored to specific prospects and their business challenges.
- Qualify leads based on criteria such as budget, refined business need, and decision-making authority.
- Maintain accurate records of leads and their progression through the sales cycle within Salesforce.
- Schedule introductory calls and product demos for Account Executives and Solution Engineers.
- Work closely with Account Executives to ensure a seamless transition of qualified leads.
- Stay up-to-date on industry trends, best practices, and Synthesio product updates.
Requirements
- Bachelor's degree or equivalent experience.
- Proven success in a business development or sales role will be a plus, ideally within the SaaS or market research industry.
- Experience working with enterprise clients and understanding of objection handling techniques will be a plus.
- Strong understanding of the sales cycle and lead qualification methodologies.
- Excellent written and verbal communication skills.
- Ability to build rapport and establish relationships with prospects.
- Proficiency in Salesforce or similar CRM platforms.
- Experience using sales intelligence tools such as Sales Navigator, Cognism, and email automation platforms like Lemlist is highly desirable.
Benefits
- Career Development
- Generous PTO
- Healthcare plans
- Wellness benefits
- Flexible workplace policy
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