Event Marketing Demand Generation Manager focused on audience acquisition and engagement for Salesforce's virtual events. Collaborating with cross - functional teams to execute impactful campaigns.
About the role
- Associate Manager, Paid Search with expertise in digital marketing and campaign management for agency clients. Fast-paced environment driving client growth and performance for leading brands.
Responsibilities
- Effectively co-manage day-to-day client relationships
- Communicate with clients directly with minimal supervision
- Oversee search and shopping campaigns, strategy, and execution
- Develop and implement search test strategies (inclusive of bidding, copy, positioning, etc.)
- Analyze weekly campaign results, optimize programs, and execute client status reports
- Manage vendor relationships and understand their roles in client business
- Identify new opportunities for clients both internally and externally
- Work with cross-functional account teams to see campaigns through to completion
- Manage other digital marketing programs where applicable (inclusive of display, remarketing, and more)
Requirements
- Bachelor's Degree (Preference in Marketing, Data Analytics)
- 1-2 years paid search experience
- Hands on experience managing online campaigns across vendors (i.e. Google, MSN, Yahoo, Facebook, etc.)
- Kenshoo and DS experience a plus
- Mastery of basic SEM Fundamentals
- Complete understanding of bid management systems/practices
- Mastery of Analytics Platforms (GA, Adobe)
- AdWords Certification a plus
- Ability to manage different personalities and exude confidence in client meetings
- Proficiency in MS Excel, Word, & PowerPoint
- Strong project management and analytics skills
- Must have client facing experience
- Deadline and detail oriented
- Strong verbal and written communication skills
Benefits
- competitive salaries and annual compensation review
- celebrates success through meetups and recognition programs
- Flexible Time Off policy for work-life balance
- hybrid in-office/remote working policy
- dedicated Impact Champions for social and environmental impact
- amazing Employee Resource Groups for diversity and inclusion
- comprehensive family planning benefits including paid parental leave
- medical, dental, and vision coverage
- generous PTO plan
- 401k program
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