Hybrid Associate Director, Marketing Operations

at S&P Global

• Job title: Associate Director, Marketing Operations
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Ahmedabad, India

About the role

• Associate Director leading marketing operations, managing email marketing, and improving processes at S&P Global. Driving campaign effectiveness and cross-functional collaboration for marketing insights.

Responsibilities

• Own and optimize Marketo Engage: including program creation and best practices, audience segmentation, operational programs for lead scoring, lifecycle, and data cleansing automations, and managing our email marketing calendar.
• Leverage AI and automation tools to enhance campaign effectiveness, personalization, and team productivity.
• Manage integrations of Marketo Engage with Salesforce and other marketing technologies.
• Build and maintain multi-touch email nurture programs and lifecycle campaigns across personas and funnel stages.
• Define and enforce campaign operations standards (e.g., UTM structure, naming conventions, segmentation strategies).
• Collaborate within the marketing team to support seamless campaign execution.
• Manage marketing data hygiene and alignment with data management teams in Marketing and Revenue Operations.
• Create operational dashboards and reports to monitor Marketo Engage integrations and system health.
• Partner closely with the rest of the Marketing Operations team, Marketing and Revenue Operations on marketing-sourced pipeline reporting, lead flow governance, and system alignment.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 8+ years in marketing operations, marketing automation, and email marketing.
• Expertise with Marketo Engage and Salesforce systems. (Certifications preferred)
• Strong understanding of marketing data governance and privacy laws.
• Excellent written and verbal communication skills.
• Demonstrated ability to collaborate effectively across global teams.
• Experience with leading a team.
• Strong organizational skills to manage multiple campaigns and deadlines effectively.

Benefits

• Health & Wellness: Health care coverage designed for the mind and body.
• Flexible Downtime: Generous time off helps keep you energized for your time on.
• Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
• Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
• Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.
• Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.