MI
Mercari, Inc.Senior CRM Specialist
Senior CRM Specialist managing CRM initiatives for Mercari's product offerings including Merpay and Mercoin. Leading strategy and project execution for optimizing customer experiences.
About the role
- Prendre en main l’outil CRM / routage (email, SMS, notifications).
- Créer et intégrer des templates respectant les chartes branding & CRM.
- Paramétrer et envoyer des campagnes one-shot.
- Suivre les KPIs clés (taux d’ouverture, clic, conversion) et produire un reporting initial.
- Participer aux briefs hebdomadaires (réunions CRM, brainstorm, benchmark).
- Gérer la segmentation et créer des automatisations CRM.
- Concevoir des dashboards et analyser les performances détaillées.
- Proposer des axes d’amélioration (A/B testing, personnalisation, optimisation des segments) et participer à la stratégie CRM.
Requirements
- Étudiant·e en Master 1 ou Master 2 (Marketing, Commerce ou équivalent).
- Qualités analytiques et goût pour les chiffres.
- Créatif·ve, sens du design et souci du détail (orthographe irréprochable).
- Attrait pour le marketing digital et l'engagement client.
- Aisance relationnelle : travail en équipe et échanges avec plusieurs interlocuteurs.
- Capacités à utiliser/prendre en main un outil CRM et routage (email, SMS).
Benefits
- Évolution : poste à responsabilités, opportunité de management ou de spécialisation après le stage.
- 2 jours de télétravail par semaine.
- 50 % remboursés sur le transport.
- Mutuelle avantageuse.
- Tickets resto (8 €).
- Prévoyance.
- Politique handicap inclusive et engagement diversité.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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