CRM Analyst creating customer segmentation and insights to optimize marketing campaigns. Working at Pernambucanas in a hybrid model to enhance customer satisfaction.
About the role
- Head of CRM driving player engagement for a new sweepstakes venture. Lead campaign strategies and build a high-performing team in a hybrid environment.
Responsibilities
- Plan, execute, and optimize automated CRM campaigns across all channels
- Develop communication strategies tailored to sweepstake regulations and player segments
- Lead and grow a high-performing CRM team
- Monitor KPIs and player behavior to improve campaign performance and retention
- Ensure all campaigns comply with sweepstake laws and brand guidelines
- Collaborate with BI and Legal teams to align data use and compliance
- Drive loyalty, gamification, and player lifecycle initiatives
- Track competitor activity and continuously improve CRM strategy
Requirements
- 5+ years CRM experience in iGaming, social, or sweepstake casinos
- Proven success in campaign automation, segmentation, and ROI improvement
- Skilled in CRM platforms such as Optimove and other analytics tools
- Strong leadership, communication, and project management abilities
- Data-driven mindset with a focus on measurable results
Benefits
- Competitive package with performance-based incentives.
- Strategic role with direct impact on growth and brand trajectory.
- Backed by a successful parent company with deep expertise in online gaming and marketing.
- Opportunity to shape acquisition strategy for a new US - focused venture.
- Collaborative, international environment with autonomy and real ownership.
- Marbella-based role offering flexible working options.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
Customer Success Manager at IMAIOS ensuring the successful onboarding and use of medical e - learning solutions for B2B clients in healthcare. Focused on relationship management and client satisfaction.
Customer Success Manager at Homebot assisting customers in leveraging the platform for retention and growth. Building long - term relationships with enterprise clients and managing key accounts.
Leads operational service excellence for high - value global customers at Digital Realty. Acts as a trusted advisor, ensuring customer health and long - term partnership.
Customer Success Manager responsible for client relationships and onboarding for amber's AI search platform. Focusing on customer retention and upselling strategies within a hybrid work model.
Customer Success Analyst responsible for managing relationships and implementing solutions for loyalty platforms. Focused on data - driven strategies and high - level customer experiences.
Leading the strategy for client retention and expansion at BONIFIQ. Focus on transforming clients into strategic partners through data intelligence and loyalty consulting.
Customer Success Associate at Mad Mobile responsible for customer account management and engagement. Ensuring customer satisfaction through proactive support and relationship building.
Customer Success Manager at FieldClock enhancing relationships with top tier customers in AgTech sector. Leading onboarding and product usage optimization while being a key local contact in California.
Client Success Manager responsible for ensuring client satisfaction and driving solution adoption for a strategic FIS client in wealth management. Leading executive communications and cross - functional collaboration.