MI
Mercari, Inc.Senior CRM Specialist
Senior CRM Specialist managing CRM initiatives for Mercari's product offerings including Merpay and Mercoin. Leading strategy and project execution for optimizing customer experiences.
About the role
- Plan, execute, and optimize automated CRM campaigns across all channels
- Develop communication strategies tailored to sweepstake regulations and player segments
- Lead and grow a high-performing CRM team
- Monitor KPIs and player behavior to improve campaign performance and retention
- Ensure all campaigns comply with sweepstake laws and brand guidelines
- Collaborate with BI and Legal teams to align data use and compliance
- Drive loyalty, gamification, and player lifecycle initiatives
- Track competitor activity and continuously improve CRM strategy
Requirements
- 5+ years CRM experience in iGaming, social, or sweepstake casinos
- Proven success in campaign automation, segmentation, and ROI improvement
- Skilled in CRM platforms such as Optimove and other analytics tools
- Strong leadership, communication, and project management abilities
- Data-driven mindset with a focus on measurable results
Benefits
- Competitive package with performance-based incentives.
- Strategic role with direct impact on growth and brand trajectory.
- Backed by a successful parent company with deep expertise in online gaming and marketing.
- Opportunity to shape acquisition strategy for a new US - focused venture.
- Collaborative, international environment with autonomy and real ownership.
- Marbella-based role offering flexible working options.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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