Hybrid Account Director

at Situation

• Job title: Account Director
• Job type: Full Time
• Experience level: Lead
• Salary: $95,000 - $110,000 per year
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, New York City, United States

About the role

• Account Director managing nonprofit and higher-education digital marketing accounts. Leads client strategy, manages 6–8 accounts, reports to the Managing Director.

Responsibilities

• Town Hall—a high-growth agency providing digital marketing services to nonprofit and higher education clients—seeks an Account Director to manage key accounts, drive strategic planning, and build resilient partnerships with our clients. This role will report to the Managing Director. This role is ideal for someone ready to step into a senior client-facing position with visibility to agency leadership and opportunities to shape account strategy and agency process.
• The Account Director is the main point of contact for their assigned clients and is tasked with ensuring projects and campaigns are executed successfully. The Account Director is responsible for ensuring client satisfaction, client retention, and growth of services and revenue within their assigned accounts. Each Account Director typically manages 6–8 accounts, ranging in scope from project-based to ongoing retainer partnerships.
• The Account Director reports to the Managing Director and has the opportunity to mentor internal staff. As the agency continues to grow, this role has potential to expand into direct management and senior leadership.
• This role is focused on strategy and relationships, not hands-on media buying or planning, though the Account Director will collaborate daily with in-house media and creative specialists. The ideal candidate is highly organized, comfortable working autonomously, exhibits excellent communication skills, and has experience being accountable for external relationships. Following an initial 90 day onboarding period, the Account Director will be expected to function autonomously, driving the work through our processes, providing strategic consulting to clients, and leading client meetings.
• Our office is located in midtown Manhattan and the Account Director is expected to be in-office four days per week (Monday-Thursday) starting January 1, 2025.
• Sample Day-to-Day Responsibilities:
• Serve as the primary point of contact for assigned accounts, fostering long-term relationships by building trust and delivering great work.
• Develop a deep understanding of the clients’ business goals and align agency services with their objectives.
• Regularly communicate with clients to understand their needs, provide campaign updates, and offer strategic recommendations.
• Lead client meetings, presenting strategic recommendations and campaign reporting.
• Drive current client growth by identifying and securing scope expansion opportunities.
• Provide clients with strategic marketing insights and data-driven recommendations to improve their overall marketing efforts.
• Stay up-to-date on industry trends and challenges to advise clients on best practices and innovative approaches.
• Contribute to campaign analysis and insights and present reporting to clients and other stakeholders.
• Oversee the planning, execution, and delivery of creative projects and paid media campaigns, QA’ing deliverables and framing recommendations to the client.
• Collaborate with internal teams to ensure campaigns are aligned with client expectations and business objectives.
• Monitor media and creative budgets and timelines, ensuring efficient use of resources.
• Deliver accurate and timely revenue projections to agency leadership and participate in quarter-close financial activities.

Requirements

• 8+ years of experience in account management within a marketing agency
• Demonstrable experience overseeing and reporting paid media campaigns; e.g., paid search, paid social, display, OTT/CTV, DOOH
• Demonstrable experience communicating effectively with clients to build positive, resilient relationships
• Ability to work independently, delegate effectively, and manage deliverables from internal teammates
• Strong understanding of marketing strategies, including paid media, and the consumer lifecycle
• Exceptional communication skills, both written and verbal, with the ability to present complex information clearly and succinctly to senior stakeholders
• Excellent project management and prioritization skills with the ability to juggle multiple clients and campaigns simultaneously
• Proficiency with the following or similar tools: Google Analytics 4, Looker Studio, Asana, Zoom
• Nice to haves: Experience related to the higher education and/or nonprofit industries; Experience working with CRM systems, marketing automation platforms, analytics tools, and/or AI programs.

Benefits

• Health care plan (medical, dental and vision)
• Retirement plan with employer match
• Life and disability insurance
• Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, summer Fridays and public holidays
• Paid family leave
• Cold brew coffee, snacks and fresh fruit
• Wellness resources
• Special access to New York City’s arts and entertainment scene
• Competitive base salary