Hybrid Brand Manager

at Yum! Center for Global Franchise Excellence

• Job title: Brand Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: £54,106 - £81,159 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Woking, United Kingdom

About the role

• Brand Manager for YUM! leading marketing strategies and campaigns in Germany. Responsible for driving brand awareness and commercial success while collaborating with cross-functional teams.

Responsibilities

• Be the strategic and commercial business owner to deliver a marketing strategy that super-charges our retail footfall to our restaurants and grows our brand perception:
• You will lead key national campaigns from defining phase to execution to create big ideas that will scale the fame of the brand over time.
• You will have the opportunity to work on below and above-the-line campaigns, managing creative agency partners and influencing stakeholders. From TV to POS, we’re looking for someone who wants accountability and can manage the full marketing mix.
• Develop the annual brand calendar with support from the EU Marketing Team, locally relevant creative execution across all channels for the German market.
• Manage creative, media and digital agencies to deliver high-quality, culturally relevant work.
• Bring deep understanding of German culture and consumer behaviour to shape brand strategy.
• Support franchisees with local store marketing, new store openings and activation planning.
• Elevate YUM!’s digital presence in collaboration with digital and social teams.
• Partner with Operations, Development, Supply Chain and Technology to ensure integrated market delivery.

Requirements

• 4–6+ years in brand management or consumer marketing.
• Experience managing end-to-end campaigns and external agencies.
• Strong cultural understanding of Germany.
• Creative thinker with strong commercial judgement.
• Fluent in German & English.
• Collaborative, energetic and comfortable working across markets.

Benefits

• Hybrid work schedule
• Company and performance-related bonus
• Generous pension with up to 11% company contribution
• Private healthcare with the option to increase to include family cover
• Annual holiday allowance starts at 25 days with the option to buy or sell up to 5 extra days per year. After 5 years’ service, annual holiday allowance increases to 30 days
• Competitive parental leave and flexible return to work options
• Wellbeing Reimbursement - A fund to claim back costs throughout the year that support your well-being such as vitamins subscriptions, language lessons, gym membership
• Flexible and Voluntary benefits including Dental Insurance, Health Screening and Gym Discounts