Assistant Brand Manager supporting the Senior Brand Manager in driving quick meals, snacks & soup brands. Responsible for brand performance, market analysis, and cross - functional collaboration in a leading FMCG company.
About the role
- Brand Manager leading brand growth and marketing strategies for a leading lifestyle distributor in the Philippines. Managing campaigns and collaborating with teams across regions.
Responsibilities
- Lead brand planning and execution across marketing channels
- Develop clear brand positioning, messaging, and guidelines
- Manage campaigns from concept to execution, ensuring alignment with business goals
- Collaborate with internal teams and any external agencies to deliver cohesive brand initiatives
- Monitor brand health, performance metrics, and consumer feedback
- Support long-term brand growth through insight-driven strategies.
- Brad manager will also task to attend outdoor activities such as product launches, marketing, and promotional events.
- Will act as the primary liaison between the brand in China and the Singapore office, ensuring alignment and effective communication.
- Responsible for managing a team of 3–5, covering Sales, Display, and Aftersales functions.
- Collaborates closely with Product, Sales, and Marketing teams across Singapore and China to ensure alignment and execution of brand strategies.
Requirements
- With at least 2-3 years of experience in Brand Management or marketing roles
- Background as a Brand Executive, Assistant Brand Manager, or Junior Brand Manager with proven hands-on experience
- Strong grasp of brand fundamentals, storytelling, and campaign management
- Ability to adapt brand thinking across different industries and audiences
- Preferably graduate of business or marketing-related courses
- Preferably with experience in Consumer Electronics, Global Audio Brands, Global Sports & Lifestyle, or Tech Lifestyle companies.
- Must possess excellent inter-personal and communication skills to inter-act effectively with other employees, customers and vendors and to obtain time-sensitive deliverables.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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