Product Line Specialist II in agricultural solutions driving marketing strategies and managing product portfolios. Involves price strategies, market research, and program planning for category growth.
Responsibilities
Participate in designing and implementing a comprehensive product marketing cycle
Help identify market potential, establish pricing and market strategies, estimate potential sales, define promotional activities and handle product through phase out
Define, maintain, and optimize the product portfolio based on market trends, customer needs, and business strategy
Contribute to preparation and coordination of product introductions and updates
Compile and evaluate research on market product requirements and identify enhancements to current features and functionality
Design and implement pricing, promotional, and positioning strategies to drive category growth and profitability
Help coordinate program planning with customers to identify manufacturing schedules, goals, design criteria, costs and similar considerations
Contribute to planning, organizing and coordinating assigned programs to accomplish financial and budgetary goals
Independently solve moderately complex issues with minimal supervision, while escalating more complex issues to appropriate staff
Requirements
Bachelor's degree in a related field or equivalent experience
Minimum of two years of related work experience
understanding of animal nutrition or health, feed formulation, and livestock production systems
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