Lead the development and adaptation of regional brand strategies for Merz Aesthetics. Driving B2B and B2C marketing efforts aligned with global positioning.
Responsibilities
You lead the development and adaptation of regional brand strategies.
You drive the regional tailoring of global B2C and B2B brand campaigns.
You act as the brand custodian, ensuring consistency in messaging.
You define and shape the full consumer and customer journey strategy.
You drive patient and HCP demand generation strategies.
You analyze consumer and market performance for growth opportunities.
You collaborate closely with local markets to integrate insights.
Requirements
You have a university degree in business, marketing/communication, or an equivalent field.
You have +5 years of experience in Brand and/or Product Management.
You have experience in both B2B and B2C brand marketing.
You are skilled in cross-functional collaboration,
You ideally have experience in both local and international/multicultural settings.
You are proficient in MS Office.
You have excellent written, oral, and interpersonal communication skills in English.
Benefits
Putting people first : You can expect to find an open work culture with flat hierarchies and short decision-making paths at Merz Aesthetics.
Family and work : Our employees should be able to reconcile their family and work commitments.
Work-life harmony: Our time is precious; our daily routines individual.
Ongoing training : Your personal and professional development is the key to success for us.
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