Associate Brand Manager at Reckitt driving eCommerce performance for Wellness brands. Leading marketing execution strategies and ensuring brand equity while achieving growth objectives.
About the role
- Assistant Brand Manager supporting Reckitt's infant brand portfolio in strategic direction and brand performance. Partnering with cross-functional teams to evaluate financial outcomes and enhance brand equity.
Responsibilities
- Helps build Brand Equity based on Consumer Understanding
- Helps to support brand strategy and equity by creating a strong brand image with consumers and medical customers through strong communication message plan and brand identity
- Analyzes brand, market & competitive trends and recommend suitable actions
- Supports innovation plans by working with channels to ensure in-market out-performance to deliver consistent sales and profit growth
- Works with the Analytics team to initiate and manage market research projects to deliver powerful consumer and customer insights
- Works with Analytics team and Brand manager to develop these insights into achievable plans
- Supports the brand manager and executional channels to drive brand performance as measured by key brand performance metrics, research findings, channel execution performance measures as well as understanding of the impact of the external environment (competition) on brand performance
- Provides recommendations to enhance performance
- Helps to manage financial requirements including sales, P&L, pricing and sales forecasts against marketing plan objectives
- Provides effective communication guidance, messaging and strategic direction across all areas of execution (retail, medical, CRM, research, packaging) ensuring adaptation possible for all channels of execution
- Provides clear, focused briefing and direction to all marketing channels ensuring that they deliver tactics that build brand equity and brand performance consistent with business/brand priorities and objectives
- Partners with executional channels in digital commerce, medical and retail as well as external agencies to guide all marketing channels as they implement the brand equity ensuring performance
Requirements
- University degree (to Bachelors level) in business or science-oriented degree, an MBA is an asset
- 2-4 years working experience in marketing, research or with a creative agency
- Prior experience in related fields (Sales, Marketing, Finance, Advertising) a plus
- Must be able to demonstrate strong marketing skills and potential, developed within a CPG, OTC, Pharmaceutical or Nutrition environment
- Must be able to demonstrate project management experience in a matrix (accountable for results w/o direct line authority)
- Financial management, sales analysis and forecasting
Benefits
- Parental benefits
- Employee Assistance Program to promote mental health
- Life insurance for all employees globally
- A range of other benefits in line with the local market
- Global share plans to save and share in Reckitt's potential future successes
- Short-term incentives to recognise, appreciate and reward work for delivering outstanding results
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Brand Manager driving e - commerce innovation at Reckitt, enhancing brand presence on digital platforms and shaping consumer shopping experiences. Join us in transforming product digital journeys.
Brand Manager for DulcoLax driving brand strategy and performance in Austria, Belgium, and Switzerland. Collaborating with cross - functional teams and leveraging market insights to optimize brand success.
Senior Brand Marketing Specialist influencing brand strategy and awareness at Frontify, empowering marketers and designers to connect with their audience through impactful narratives and campaigns.
Brand Manager for YUM! leading marketing strategies and campaigns in Germany. Responsible for driving brand awareness and commercial success while collaborating with cross - functional teams.
Merchandising & Brand Manager leading retail operations for Hudson at Tampa International Airport. Ensuring brand standards, visual merchandising, and exceptional customer experiences across locations.
Brand Manager leading brand growth and marketing strategies for a leading lifestyle distributor in the Philippines. Managing campaigns and collaborating with teams across regions.
Product Line Specialist II in agricultural solutions driving marketing strategies and managing product portfolios. Involves price strategies, market research, and program planning for category growth.
Lead the development and adaptation of regional brand strategies for Merz Aesthetics. Driving B2B and B2C marketing efforts aligned with global positioning.
Intern supporting brand marketing initiatives for tetesept Baby & Kids. Engaging in product development processes and market analysis in a dynamic team environment in Frankfurt.