Director of Brand Strategy at Coca - Cola leading marketing performance and innovation strategies. Focused on integrated flywheel execution and sustainable growth for the brand in EMEA.
About the role
- Associate Brand Manager at Reckitt driving eCommerce performance for Wellness brands. Leading marketing execution strategies and ensuring brand equity while achieving growth objectives.
Responsibilities
- Own and activate day-to-day eCommerce performance across key online retailers and marketplaces
- Lead performance marketing execution, partnering with internal media teams to plan, execute, and optimize paid search
- Optimize the digital shelf experience, ensuring best-in-class content across titles, bullets, imagery, A+ content, SEO, claims, reviews, and ratings
- Execute digital shopper activations, including online promotions strategy, sampling programs, bundles, subscriptions, loyalty offers, and seasonal events
- Support innovation and portfolio priorities, ensuring launches are set up for success with strong content, visibility, and activation plans
- Analyze performance data across media, digital shelf, and shopper activations
Requirements
- Bachelor’s degree in Marketing, Business, Analytics, or a related field preferred
- 4–6 years of experience in eCommerce, performance marketing, digital commerce, or shopper marketing roles
- Experience working with major eCommerce retailers (Amazon, Walmart, Target, Instacart) and/or DTC platforms
- Familiarity with retail media platforms, analytics tools, and digital performance dashboards
- Prior exposure to brand marketing or integrated marketing teams is a strong plus
Benefits
- medical, prescription, dental, vision, life and disability insurance
- paid time off for vacation, sick, and Company recognized holidays
- 401(K) plan
- generous paid parental leave
- adoption and fertility support
- tuition reimbursement
- product discounts
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