Senior Brand Marketing Specialist influencing brand strategy and awareness at Frontify,
empowering marketers and designers to connect with their audience through impactful narratives and campaigns.
Responsibilities
Shape and evolve Frontify’s overarching brand narrative, messaging frameworks, and campaign platforms in close partnership with Brand leadership.
Support and drive brand-led initiatives that increase awareness, consideration, and long-term brand equity across priority markets.
Contribute to the development and execution of integrated brand campaigns, moments, and activations that position Frontify as a category leader.
Ensure a cohesive and consistent brand presence across content, events, media, and partnerships, maintaining a high bar for craft and quality.
Collaborate deeply with Creative, Content, Product Marketing, and Events teams to bring brand strategy to life across channels.
Support Frontify’s partnership marketing efforts, ensuring partner initiatives clearly ladder into the overall brand strategy.
Help shape partner activations so they reinforce Frontify’s brand story, positioning, and visual identity.
Collaborate with the Partnerships team on co-marketing initiatives, events, and content where brand impact is a priority.
Help define, track, and interpret top-of-funnel brand metrics, including awareness, consideration, engagement, and brand lift.
Use insights from brand campaigns and partnership initiatives to inform future strategy and prioritization.
Requirements
8+ years experience in brand marketing, top-of-funnel strategy, or integrated marketing, within fast-growing or category-defining environments.
Strong background working at or closely with creative agencies, complemented by in-house brand experience.
Strong understanding of DAM systems and the business needs behind them.
Combine strategic thinking with exceptional taste, judgment, and attention to creative quality.
Comfortable operating at the intersection of brand and growth, including B2B or B2B2C contexts.
Collaborate effectively across teams and build alignment through influence, earning trust and credibility with senior stakeholders.
Interested in how partnerships can contribute to brand building, with hands-on experience considered a bonus.
Fluent English speaker who thrives in an international environment.
Benefits
At least 5 weeks of holiday (PTO)
Paid educational and well-being days off
Home office setup budget
Annual salary review
Localized benefits
Invite to our summer company meet-up in Switzerland
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