Brand Manager leading brand growth and marketing strategies for a leading lifestyle distributor in the Philippines. Managing campaigns and collaborating with teams across regions.
About the role
- Merchandising & Brand Manager leading retail operations for Hudson at Tampa International Airport. Ensuring brand standards, visual merchandising, and exceptional customer experiences across locations.
Responsibilities
- Collaborate closely with the General Manager to oversee daily operations of our specialty retail locations.
- Oversee execution of brand-directed visual merchandising programs, seasonal resets, and promotional displays; ensure consistency across all retail locations.
- Conduct regular brand standard audits to ensure compliance with visual merchandising, product presentation, and brand guidelines.
- Serve as the primary liaison with brand partners and vendors; communicate brand initiatives, seasonal requirements, and promotional strategies.
- Develop brand-specific training programs for store associates, focusing on product knowledge, brand storytelling, and customer engagement techniques.
- Analyze brand performance metrics, sales data, and customer feedback; provide actionable insights and recommendations to operational leadership for performance optimization.
- Collaborate with inventory and operations teams to manage stock allocation, seasonal transitions, and promotional merchandise in alignment with brand requirements.
- Partner with store leadership to ensure brand-aligned customer service standards; provide coaching and guidance to enhance customer engagement.
- Prepare reports to brand partners on compliance status, visual execution, and performance metrics;
Requirements
- 5+ years in retail operations with a focus on brand compliance, merchandising and commercial excellence.
- Bachelor’s degree in Business Administration, Marketing, or Merchandising
- Proficiency in visual merchandising, planogram execution, and retail display standards.
- Familiarity with retail systems, reporting tools, and inventory management processes.
- Ability to manage multiple brand initiatives, seasonal resets, and promotional campaigns.
- Excellent verbal and written communication skills; ability to present to senior leadership and brand partners effectively.
Benefits
- Bonus Opportunities
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