Performance Partnerships Specialist at Xero focusing on affiliate marketing for new customer acquisition. Utilizing data-driven insights and AI tools to enhance program performance.
Responsibilities
Use pre-selected AI tools to support the sourcing, recruitment, and onboarding of new affiliate partners.
Manage day-to-day relationships with existing affiliates, providing support, resources, and communication to support performance goals.
Execute pre-defined affiliate marketing campaigns, promotions, and strategies to meet acquisition targets under the direction of the channel lead.
Monitor, analyse, and report on affiliate program performance, using data to identify trends, optimise campaigns, and maximise ROI.
Collaborate with peers in the broader marketing team to ensure affiliate messaging and creative are aligned with brand guidelines and campaigns.
Focus on operational tasks, such as ensuring program compliance with all terms, conditions, and brand guidelines, using pre-selected AI-driven monitoring and auditing tools.
Requirements
Affiliate Marketing: Proven experience in managing and growing an affiliate marketing program.
Platform Expertise: Hands-on experience with major affiliate marketing platforms (Impact, PartnerStack, etc.).
Digital Marketing: Solid understanding of the broader digital marketing ecosystem, including SEO, PPC, and content marketing.
SaaS/B2B (Preferred): Experience in a SaaS or B2B marketing environment is highly desirable.
AI Tools (Preferred): Strong experience driving AI efficiencies through affiliate marketing channels.
Relationship Management: Ability to build, manage, and nurture strong, productive relationships with external partners.
Analytical Skills: Excellent analytical skills with the ability to interpret data, identify trends, and make actionable, data-driven decisions.
Communication: Strong written and verbal communication skills for partner outreach, negotiation, and internal reporting.
Proactive & Organised: A proactive, self-starting attitude with strong organisational skills to manage multiple partners and campaigns simultaneously.
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