Hybrid Performance Partnerships & Referrals Specialist

at Xero

• Job title: Performance Partnerships & Referrals Specialist
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Melbourne, Australia

About the role

• Performance Partnerships Specialist at Xero focusing on affiliate marketing for new customer acquisition. Utilizing data-driven insights and AI tools to enhance program performance.

Responsibilities

• Use pre-selected AI tools to support the sourcing, recruitment, and onboarding of new affiliate partners.
• Manage day-to-day relationships with existing affiliates, providing support, resources, and communication to support performance goals.
• Execute pre-defined affiliate marketing campaigns, promotions, and strategies to meet acquisition targets under the direction of the channel lead.
• Monitor, analyse, and report on affiliate program performance, using data to identify trends, optimise campaigns, and maximise ROI.
• Collaborate with peers in the broader marketing team to ensure affiliate messaging and creative are aligned with brand guidelines and campaigns.
• Focus on operational tasks, such as ensuring program compliance with all terms, conditions, and brand guidelines, using pre-selected AI-driven monitoring and auditing tools.

Requirements

• Affiliate Marketing: Proven experience in managing and growing an affiliate marketing program.
• Platform Expertise: Hands-on experience with major affiliate marketing platforms (Impact, PartnerStack, etc.).
• Digital Marketing: Solid understanding of the broader digital marketing ecosystem, including SEO, PPC, and content marketing.
• SaaS/B2B (Preferred): Experience in a SaaS or B2B marketing environment is highly desirable.
• AI Tools (Preferred): Strong experience driving AI efficiencies through affiliate marketing channels.
• Relationship Management: Ability to build, manage, and nurture strong, productive relationships with external partners.
• Analytical Skills: Excellent analytical skills with the ability to interpret data, identify trends, and make actionable, data-driven decisions.
• Communication: Strong written and verbal communication skills for partner outreach, negotiation, and internal reporting.
• Proactive & Organised: A proactive, self-starting attitude with strong organisational skills to manage multiple partners and campaigns simultaneously.