Senior Social Key Account Manager overseeing brand performance on live commerce platforms at Intrepid Asia. Focusing on TikTok and Shopee through effective content strategies and brand alignment.
Responsibilities
Manage Brand Performance: Oversee the end-to-end Live Commerce performance of assigned brands, focusing on achieving NMV/revenue, awareness, and other key goals through effective promotions and content strategies and historical data analysis.
Develop Growth Plans: Create and implement annual growth plans tailored for Live Commerce, incorporating live streaming and short video content strategies, including BD pitches for potential brand clients.
Content Strategy and Execution: Collaborate with the internal teams to develop a content calendar, brainstorm innovative content ideas, and continuously refine strategies and growth levers based on platform trends and key learnings.
Strategic Guidance: Provide expert recommendations on strategies, promotions, and content ideas to enhance brand performance.
Stay Informed: Keep up-to-date with TikTok and Shopee’s algorithms, trends, and best practices to optimize content strategies.
Build Relationships: Act as the main point of contact for brands and platforms, fostering strong relationships with stakeholders, affiliate partners, and influencers.
Collaborate Internally: Work with internal teams like production, merchandising, and performance marketing to ensure aligned strategies and smooth campaign execution.
Coordinate with Platforms: Align with platform counterparts on promotional strategies and leverage unique opportunities.
Support Brand Onboarding and Growth: Assist in the onboarding process for new brands and contribute to their growth plans.
Ensure Account Retention: Partner with leadership to maintain and grow existing accounts.
Promote Team Success: Share best practices and insights with the broader team to encourage innovation and collective success.
Requirements
Ability to develop a brand ecommerce strategy and translate it into annual & monthly activation plans.
Continuous growth and improvement mindset — able to work closely with the brand to A/B test different live commerce approaches to build success stories and drive long-term improvement.
Experience in developing digital / ecommerce campaign plans.
At least 4 years of relevant experience in ecommerce, preferably with platforms like Lazada, Shopee, TikTok, other enablers, or with brands and distributors.
1-2 years of experience in live commerce (livestreaming or short video formats) is highly desirable.
Strong passion for live commerce trends — staying up to date on what’s relevant and what compelling content looks like.
Commercial performance-driven mindset, flexible & collaborative attitude, with a desire to make an impact and thrive in a fast-paced start-up environment.
Strong analytical skills for data interpretation and performance enhancement.
Strong interpersonal, relationship-building, communication, listening, and negotiation skills.
Project management experience.
Proficiency in Excel and PowerPoint.
University degree holder.
Good proficiency in English.
Benefits
Learn from the best CX playbook in the industry, and work with the most sophisticated in-house CX system, where AI increasingly supports you so you can focus on the more complex and high-value added interactions
We also offer Best of Both Worlds
You are the master of your own destiny.
Culture that Brings Out the Best
We believe in collaboration over competition, transparency over politics, and willingness to learn over ego.
Grow Without Limits
Learning at Intrepid is constant and dynamic.
You will have access to formal training through face-to-face sessions, coaching and our very own Intrepid Academy.
Rewarding You Right
We believe great work deserves great rewards at Intrepid. That’s why we offer competitive compensation and generous benefits, including comprehensive insurance and ample leave, to support you both in and out of the workplace.
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