Customer Success Manager guiding healthcare practices in using AI solutions for patient management. Engaging with clients through onboarding and continuous support in a hybrid work environment.
About the role
- CRM & Lifecycle Manager at Coinbase working on marketing strategies for emerging products. Building complex lifecycle marketing journeys to enhance user adoption and retention.
Responsibilities
- Understand key drivers in lifecycle marketing to achieve ambitious adoption and retention goals for emerging products
- Identify gaps in current customer journeys and devise actionable plans to improve them
- Maintain line of sight across key lifecycle pillars (onboarding/engagement) and bubble up insights on what is working vs. what is not
- Build, execute, and monitor complex lifecycle marketing journeys across email, push, and in-product channels
- Leverage ML-powered targeting to deliver highly relevant notifications and in-product promotions to users
- Configure and manage incentives within our incentives platform to drive product adoption
- Ensure all communications deliver the best customer experience
- Work with analytics teams to develop robust reporting metrics
- Analyze campaign performance and extract key insights to optimize future efforts
- Track and report on adoption and retention metrics for emerging products
Requirements
- 3+ years of CRM experience including email, push, and in-app notifications
- Experience building and executing complex CRM campaigns and multi-step customer journeys
- Experience with enterprise-level CRM platforms (e.g., Salesforce Marketing Cloud, Iterable, Braze, etc.)
- Familiarity with ML-powered targeting, audience segmentation, and personalization strategies
- Experience configuring and managing incentive or promotional platforms
- Basic SQL skills
- Solid understanding of basic HTML for email, email best practices & industry standards
- Comfortable setting up & executing experiments (A/B, multivariate) to track business impact, analyzing the data, and extracting key insights
- Exceptional written and verbal communication skills
- Meticulous attention to detail and the ability to work towards tight deadlines
- Strategic thinker able to synthesize and prioritize inputs from various perspectives to create an actionable plan
- Skilled at working cross-functionally, a self-starter and a quick learner
- Willingly takes the initiative, consistently does more than is required, and actively participates as part of a cross-functional team.
Benefits
- Bonus eligibility
- Equity eligibility
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)
Job title
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