Senior Director, leading the Customer Zero program for Salesforce. Driving strategy and execution of transformation narratives and corporate activations for marketing initiatives.
About the role
- Principal Product Marketing Manager leading positioning and narratives for Workday Data Cloud within the enterprise software space. Collaborating on partner strategies and high-impact messaging for key stakeholders.
Responsibilities
- Play a key role in how Workday’s data and analytics solutions are positioned within the broader Workday platform
- Lead the development of high-impact narratives that bridge the gap between Data Cloud capabilities and enterprise data needs
- Work directly with GPO and Data Cloud partners to support and execute go-to-market plans and joint messaging
- Build and evolve the holistic value proposition for partners, ensuring a clear understanding of how Data Cloud enhances the Workday platform ecosystem
- Drive the overall partner strategy and messaging for flagship events, including Workday Rising and Workday DevCon
- Develop thought leadership topics and value metrics tailored to the Office of the CIO and Chief Data Officer (CDO)
- Manage high-level demo requirements and storylines with partners to support Workday field sales organization
- Collaborate with Technology and Partner Enablement teams to build a comprehensive "Bill of Materials" (BOM)
- Lead the creation of Workday Data Cloud messaging and core content deliverables to be used across global regions
- Analyze global market trends in enterprise data solutions and gather feedback to inform long-term Data Cloud messaging and strategy
- Partner with Competitive Intelligence to identify technical differentiators for Data Cloud
Requirements
- 10-12+ years of Product Marketing experience in enterprise software (SaaS)
- Proven track record in Partner Marketing, Platform Marketing, and marketing Enterprise Data Solutions
- Ability to translate complex cloud architecture, data management, and AI/ML concepts into business value for C-suite executives
- Familiarity with ERP, Financials, or HR domain data is highly preferred
- Experience presenting to and influencing senior executive stakeholders and partner leadership
- Proven ability to lead complex, cross-functional programs—from partner strategy ideation to global delivery
- A "silo-breaker" who excels at building trust across disparate teams, regions, and external partner organizations
Benefits
- Workday Bonus Plan
- Role-specific commission/bonus
- Annual refresh stock grants
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