Director of Product Marketing at Togetherwork developing go - to - market strategies for vertical SaaS solutions. Leading product positioning and market execution for significant revenue impact in a growing company.
About the role
- Founding GTM Executive responsible for building revenue engine in a business immigration solution firm. Focus on pipeline creation and full-cycle sales for growth-stage companies.
Responsibilities
- Pipeline creation and outbound
- Build pipeline from scratch through outbound, referrals, events, founder-led follow-up, and creative prospecting
- Identify high-potential target accounts and trigger signals across growth-stage companies with recurring immigration and mobility needs
- Engage stakeholders across People, Talent, Recruiting, Legal, Finance, and leadership teams
- Create a steady flow of qualified meetings and real opportunities through sharp messaging, persistence, and thoughtful follow-through
- Full-cycle sales
- Run discovery, demos, pilots, and deal strategy through close
- Understand customer pain deeply and translate it into a compelling business case
- Build trust quickly, create urgency, and maintain momentum across multiple stakeholders
- Navigate contracting, pricing, and internal approvals with pragmatism and speed
- Build the playbook
- Turn early conversations and wins into repeatable messaging, outreach sequences, talk tracks, objection handling, and lightweight process
- Help refine our ICP, positioning, and packaging based on what you are hearing in the market
- Keep CRM hygiene strong and make pipeline visible, honest, and actionable
- Feedback loop to product and delivery
- Bring customer insight back into product, legal, and operations so we keep improving what we sell and how we deliver
- Partner closely with legal and delivery teams to ensure strong handoffs and a high-trust customer experience
- Spot patterns in buyer needs and help us sharpen the product and workflow over time
Requirements
- 4 to 10+ years in B2B sales, business development, or go-to-market roles with experience owning pipeline and closing deals
- Strong outbound instincts and comfort creating opportunities from scratch
- Experience selling into growth-stage or mid-market companies, especially in environments where the buying process is still founder-influenced and not overly formal
- Strong discovery skills and the ability to uncover pain, build urgency, and move buyers toward action
- High agency and builder energy. You do not wait for perfect structure, leads, or messaging to appear
- Excellent written and verbal communication. Your outreach is thoughtful, your follow-ups are crisp, and your internal notes are clear
- Strong organization and follow-through. You can manage details without losing momentum
- Comfort working closely with founders and helping shape the motion as you go
- Bonus if you have:
- Sold to HR, People Ops, Talent, Recruiting, Legal, or operations leaders
- Experience in high-trust domains such as legal, fintech, healthcare, or HR tech
- Worked in a product plus services motion
- Been an early GTM hire before and helped build from zero to one
Benefits
- Work on a category that matters. Immigration is high-stakes, deeply personal, and still underserved by modern software and workflow design
- Help build the go-to-market motion from the ground up. Your work will directly shape our messaging, packaging, pipeline strategy, and early customer base
- Partner closely with founders and a team that cares deeply about quality, speed, and outcomes
- Take on real responsibility with real upside. The work you do here will meaningfully change the trajectory of the company
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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