Global Product Marketing Manager overseeing growth initiatives for flow cytometry instruments. Driving legacy - to - next - gen transitions and broader growth strategies in a healthcare environment.
About the role
- Senior Product Marketing Manager overseeing the go-to-market strategy for AI solutions in construction. Collaborating across teams to drive product adoption and market positioning.
Responsibilities
- Craft and evolve clear, differentiated, persona-specific messaging for enablement and content that articulates the value of our AI platform and agents to construction executives and technical users in the field.
- Master the competitive landscape and addressable market for our current and future product solutions to inform positioning
- Own go-to-market planning and execution for new product launches, monthly feature rollouts, and platform updates.
- Partner with Product, Sales, and Customer Success to ensure GTM alignment and readiness across the organization.
- Lead structured customer and market discovery to deeply understand buyer needs and product-market fit.
- Partner with Product Managers to identify customer and market needs and help shape the product roadmap.
- Translate voice-of-customer insights and platform data into impactful marketing programs and content.
- Create and manage sales enablement materials, including pitch decks, product one-pagers, demo scripts, and training sessions.
- Collaborate with Demand Generation to develop customer- and product-focused campaigns, web pages, and thought leadership.
- Ensure that product updates and new capabilities are clearly communicated and easily adopted by customers.
- Define and track KPIs to measure launch effectiveness, feature adoption, and marketing impact.
- Continuously iterate on messaging and programs based on performance data and customer feedback.
Requirements
- 5+ years of experience in Product Marketing for B2B SaaS, ideally in high-growth or startup environments.
- Eagerness to own a broad array of Product Marketing responsibilities, including but not limited to market, customer, and competitive research; GTM preparation and enablement; driving greater adoption and usage; and content development.
- Experience marketing to deskless workforces or field-first industries (e.g., construction, manufacturing, logistics) strongly preferred.
- Experience marketing AI solutions and has extensively used AI tools for product marketing responsibilities.
- Exceptional verbal and written communication skills with a talent for storytelling and simplification.
- Proven success launching new products, driving adoption, and enabling customer-facing teams.
- Ability to collaborate across diverse stakeholders—from engineering and product to marketing and sales.
- Strong strategic thinking combined with operational execution and a bias for action.
- Empathy for customers and an eagerness to improve how people work in the real world.
- Familiarity with tools like JIRA, HubSpot, or equivalent for managing roadmaps and campaigns.
Benefits
- Competitive salary and stock option equity packages
- 4 Medical Plans to choose from including 100% covered option. Plus Dental and Vision Insurance!
- Learning & Growth stipend
- Flexible long-term work options (remote and hybrid)
- Free lunch provided in the office in NYC & Austin - you’ll never go hungry with us!
- Unlimited PTO; We truly believe in work-life balance and that hard work should be balanced with time for rest and rejuvenation
- IRL / In-Person retreats throughout the year
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Product Marketing Manager strategizing for diverse industry audiences at Plaid. Empowering financial transformation through targeted marketing and collaboration with the GTM team.
MIS Coordinator responsible for managing ERP, HRMS, and CRM platforms at JLL. Overseeing daily operations, data management, and process improvements in a collaborative environment.
Product Marketing Manager owning messaging, positioning, and go - to - market execution for Cloudforce's AI platform. Building marketing functions and collaborating across product, sales, and marketing teams.
Product Marketing Manager at Pano AI translating technical concepts into compelling narratives. Leading go - to - market strategies and collaborating with product, sales, and customer success teams.
Senior Manager of Product Marketing for Americas at Sol de Janeiro. Managing strategy and execution of fragrance innovation pipeline and brand roadmap.
Global Product Marketing Lead responsible for product marketing system for AI - led services at Quantanite. Collaborating with cross - functional teams to drive positioning, packaging, and sales enablement.
Product Marketing Manager guiding customers through injection molding projects at Protolabs. Leveraging technical expertise to ensure manufacturability and quality while managing long - term customer relationships.
Product Marketer at Vercel, enhancing sales narratives and materials for enterprise buyers. Collaborating cross - functionally to drive product adoption and sales enablement.
Senior HR Business Partner for Wrike's GTM organization balancing operational partnership with role redesign. Responsible for driving talent reviews, internal mobility initiatives, and solving business challenges.