Senior Director, leading the Customer Zero program for Salesforce. Driving strategy and execution of transformation narratives and corporate activations for marketing initiatives.
Responsibilities
Define and lead the global Salesforce on Salesforce strategy aligned to Salesforce’s corporate priorities and product innovation
Identify and prioritize Salesforce’s most strategic Customer Zero “Big Bet” stories
Ensure stories showcase both Salesforce technology solutions and the leadership, operating model, and process changes required for transformation
Establish and manage the cross-functional operating model for the program
Lead collaboration across marketing, IT, product, sales enablement, and communications teams
Oversee the activation of Salesforce on Salesforce across major corporate moments
Lead the development of transformation narratives
Define and track program success metrics aligned to the Salesforce on Salesforce V2MOM
Requirements
12+ years of experience in enterprise marketing, product marketing, strategy, or transformation storytelling
Proven ability to lead complex cross-functional initiatives in large global organizations
Comfortable working with senior leaders and helping them craft impactful narratives
Exceptional storytelling and communication skills
Experience with enterprise software, AI platforms, or digital transformation initiatives
Strong program leadership and operating model design experience
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