Creative Product Marketing Senior at USAA supporting campaigns and creative deliverables for Property & Casualty insurance products. Collaborating with teams to align creative direction and ensure quality standards in marketing execution.
About the role
- Director of Product Marketing for Acrisure defining narratives and competitive strategies in the fintech space. Leading product positioning and market segmentation for effective go-to-market solutions.
Responsibilities
- Define and lead the product narrative that connects Acrisure’s growing portfolio across risk, workforce, and technology solutions
- Own market segmentation, positioning, messaging architecture, and competitive strategy
- Ensure that Acrisure’s offerings are clearly differentiated and aligned to priority buyers and growth segments
- Partner closely with Product, Sales, GTM Strategy, Sales Enablement, and Field Marketing to translate complex capabilities into compelling value propositions
- Clarify the portfolio narrative, informing product and GTM strategy through market insight
- Ensure the organization tells a consistent and differentiated story across solutions, industries, and client segments
- Monitor the competitive landscape, emerging industry trends, and adjacent fintech innovations
- Deliver insights that inform product strategy, differentiation, and GTM priorities across Acrisure’s solutions portfolio
- Serve as the voice of the customer by translating market research, client feedback, and field insights into actionable inputs for Product and leadership
- Build and scale the Product Marketing function, establishing the operating model, frameworks, and team structure
- Act as the connective tissue between Product, Marketing, Sales, and Revenue leadership
Requirements
- Strong strategic product marketer with experience translating complex products into clear positioning, messaging, and differentiated value propositions
- Proven ability to synthesize market research, customer insight, and competitive intelligence into actionable product and go-to-market strategy
- Exceptional storyteller and communicator capable of influencing executives and aligning cross-functional teams across Product, Sales, and Marketing
- Deep understanding of modern B2B go-to-market models and how segmentation, messaging, and positioning drive revenue growth
- Experience leading or scaling product marketing capabilities or cross-functional initiatives in fast-moving, ambiguous environments
- Strong business acumen with a data-informed approach to decision-making
- Background in B2B Insurance, SaaS, enterprise software, or other complex or regulated industries preferred.
- Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA a plus).
- 10+ years of experience in Product Marketing, Market Strategy, or related roles within complex B2B or multi-product environments
- Experience building or scaling product marketing capabilities in high-growth organizations
- Experience working closely with Product and Revenue teams to shape positioning, messaging, and solution strategy
- Background in fintech, insurance, financial services, or other complex services industries is a plus but not required.
Benefits
- Comprehensive medical insurance, dental insurance, and vision insurance
- Life and disability insurance
- Fertility benefits
- Wellness resources
- Paid sick time
- Generous paid time off and holidays
- Employee Assistance Program (EAP)
- Complimentary Calm app subscription
- Immediate vesting in a 401(k) plan
- Health Savings Account (HSA) and Flexible Spending Account (FSA) options
- Commuter benefits
- Employee discount programs
- Paid maternity leave and paid paternity leave (including for adoptive parents)
- Legal plan options
- Pet insurance coverage
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