Product Marketing Analyst at Neogrid focusing on product go - to - market strategies to influence retail technology. Collaborating across teams to execute market analysis and product positioning strategies.
About the role
- Product Marketing Manager at Alva, a Stockholm-based SaaS company focusing on science-driven hiring solutions. Responsible for product narrative consistency and sales enablement.
Responsibilities
- Develop and maintain comprehensive sales enablement toolkits, including pitch decks, demo narratives, and objection handling frameworks, empowering our sales team to effectively communicate Alva's value.
- Create and refine competitive battlecards, enabling the sales team to confidently address challenges and highlight Alva's unique strengths.
- Structure Alva's product narrative across various personas and use cases, ensuring consistent messaging in all customer-facing materials, from website copy to sales communications.
- Plan and execute end-to-end product launches, defining target audiences, crafting compelling messaging, and aligning internal teams for successful market introductions.
- Collaborate with the Customer Success team to develop adoption and retention messaging, ensuring customers understand and engage with Alva's solutions throughout their journey.
- Analyse win/loss data and customer feedback to continuously refine product positioning and messaging, ensuring alignment with market needs.
- Partner with Account Executives (AEs) and Sales Development Representatives (SDRs) to identify deal roadblocks and develop targeted solutions, improving sales effectiveness.
Requirements
- Experience in product marketing, ideally within the SaaS or technology industry.
- A proven track record in sales enablement, go-to-market (GTM) execution, and value messaging.
- Experience partnering with product, sales, and customer success teams.
- Proficiency in creating high-impact sales assets.
- Knowledge of sales methodologies and customer engagement strategies.
- Excellent communication skills, with the ability to tailor messaging to different audiences.
- Strong business acumen and the ability to translate product capabilities into customer value.
- A natural sense of ownership, structure, and storytelling.
- The ability to create sales assets with clarity and speed.
Benefits
- Employee discounts
- Paid time off
- Flexible working arrangements
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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