Product Marketing Specialist working at Epignosis focused on TalentCards and eFront products. Responsible for customer - first messaging and supporting product launches and marketing initiatives.
About the role
- Product Marketing Manager developing and optimizing packaging strategies for healthcare solutions. Collaborating with sales and product teams in a dynamic B2B environment.
Responsibilities
- Develop and refine packaging strategies to support new product introductions and portfolio alignment.
- Coordinate with the pricing team to align packaging strategies with pricing models.
- Collaborate with cross-functional teams to define customer segments, use cases, and value propositions.
- Support and accelerate go-to-market planning and execution with PMO.
- Track performance metrics to identify opportunities for revenue growth and retention.
- Contribute to commercial playbooks and sales enablement materials.
- Lead pilot programs and packaging experiments to validate and refine strategies.
Requirements
- 5–8 years of experience in product marketing, commercialization, or go-to-market strategy in B2B environments
- Understand how packaging and positioning impact adoption, retention, and revenue
- Comfortable working across teams and translating strategic goals into operational plans
- Experience supporting new product introductions and optimizing existing offerings
- Highly organized, analytical, and adaptable in a fast-paced environment.
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
- Wellness programs
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