CG
Cook GroupProduct Marketing Manager
Product Marketing Manager developing marketing strategies and campaign plans for product lifecycle at Cook Medical. Collaborating with global teams to drive business growth and brand positioning.
About the role
- Develop and refine packaging strategies to support new product introductions and portfolio alignment.
- Coordinate with the pricing team to align packaging strategies with pricing models.
- Collaborate with cross-functional teams to define customer segments, use cases, and value propositions.
- Support and accelerate go-to-market planning and execution with PMO.
- Track performance metrics to identify opportunities for revenue growth and retention.
- Contribute to commercial playbooks and sales enablement materials.
- Lead pilot programs and packaging experiments to validate and refine strategies.
Requirements
- 5–8 years of experience in product marketing, commercialization, or go-to-market strategy in B2B environments
- Understand how packaging and positioning impact adoption, retention, and revenue
- Comfortable working across teams and translating strategic goals into operational plans
- Experience supporting new product introductions and optimizing existing offerings
- Highly organized, analytical, and adaptable in a fast-paced environment.
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
- Wellness programs
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