Account Manager managing key customer relationships at Bureau Veritas. Focused on business growth, value - added services, and strategic communication in Shanghai.
About the role
- CRM Casino Coordinator supporting player engagement and retention through targeted campaigns for casino products. Analyzing performance metrics and collaborating with various teams for successful campaign execution.
Responsibilities
- Support the execution of CRM campaigns across multiple channels including email, SMS, push notifications, and in-app messaging.
- Coordinate casino promotions, bonuses, and loyalty initiatives to drive player engagement and retention.
- Manage player segmentation and targeting based on behavior, value, and lifecycle stage.
- Monitor and analyze CRM campaign performance and player KPIs, providing insights and recommendations for optimization.
- Work closely with marketing, VIP, product, and casino operations teams to ensure timely and accurate campaign delivery.
- Maintain CRM calendars, campaign documentation, and reporting dashboards.
- Ensure all CRM activities comply with responsible gaming guidelines and regulatory requirements.
- Assist with testing, QA, and campaign setup within CRM tools.
Requirements
- Minimum 2+ years’ experience in CRM, lifecycle, or retention marketing, within the iGaming industry.
- Experience in setting up CRM campaigns that drive customer engagement, retention, reduced churn, and improved ROI.
- Strong analytical capability with the ability to interpret complex data sets and translate insights into actionable tasks.
- Hands-on experience with at least one major CRM or marketing automation platform, with a strong understanding of CRM automation and scalable campaign frameworks.
- Proven experience building, deploying, and optimising CRM campaigns, including complex automated and triggered customer journeys.
- Deep understanding of customer lifecycle management, customer journeys, segmentation, personalisation, and automation best practices.
- Solid knowledge of data protection regulations and responsible gaming practices, with experience operating in regulated markets.
Job title
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