Director of Product Marketing at Fieldguide, leading GTM strategies for AI - powered auditing platform with a strong focus on customer insights. Exciting opportunity in a collaborative, innovative environment.
About the role
- Senior Product Marketing Leader responsible for developing B2B marketing strategies at Wells Fargo. Collaborating across teams to enhance Merchant Services customer value proposition.
Responsibilities
- Design and deliver integrated go-to-market strategies for the Merchant Services Commercial/Corporate Banking (CB/CIB) customer segment
- Create Merchant Services CB/CIB marketing collateral across customer touchpoints (i.e. print, digital, video) and collaborate with partners to leverage enterprise capabilities to develop new channels for Merchant Services (i.e. direct marketing, podcasts, social media, whitepapers, newsletters, webinars, and events
- Develop and implement marketing strategies to help deepen existing Merchant Services customer relationships
- Lead work across functional teams and creative agencies, as necessary, to achieve marketing objectives deliverables
- Understand the competitive landscape and leverage qualitative and quantitative data to translate insights into strategic direction
- Ensure adherence to legal, compliance, and privacy regulations and policies related to marketing
Requirements
- 7+ years of Marketing, Digital Marketing, Digital Platforms experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
- Deep experience in developing integrated omnichannel go-to-market plans for complex technical products including campaign development and analysis, as well as writing, designing, delivering, and continually refining product positioning and messaging in alignment with the segment-focused customer value proposition
- Strong interpersonal skills with the ability to build productive business relationships, mobilize resources and cross-functional teams, and influence peers, partners, and senior leaders to gain buy-in for new ideas or initiatives
- Outstanding verbal and written communication skills, including well-honed presentation skills and the ability to craft clearly written and effectively positioned content that makes complex technical subjects easy to comprehend
- Seeking a professional with a strong grasp of product strategy, or product management lifecycle and landscape
- Impeccable attention to detail with extensive experience in formatting, reviewing, and proofreading materials for content accuracy, effectiveness, regulatory requirements, alignment with overall messaging strategies, and adherence to brand standards
- Experience with strong expertise in product strategy and a solid understanding of the product management lifecycle and market landscape, along with experience supporting and enabling sales teams
- Highly organized with strong project management skills and a proven ability to handle multiple concurrent assignments; takes personal responsibility for producing deliverables under tight deadlines; works well under pressure in a rapidly changing environment while maintaining the highest quality standards
- Keen eye for design and experience managing the creative development process – including defining and refining project scope, developing and delivering creative briefs, and synthesizing and providing creative feedback
- Problem solver with demonstrated experience in analyzing complex issues, conducting competitive analyses, leveraging market research data, proactively researching solutions, suggesting process improvements, and refining messaging
- Strong risk mindset with proven ability to develop compelling marketing messages and deliverables while complying with complex regulatory requirements
- Advanced Microsoft Office skills
Benefits
- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance, critical illness insurance, and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
Job title
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