Marketing Manager for home appliance products at Hisense USA, implementing strategies to build brand awareness and drive sales growth through integrated campaigns and cross - functional collaboration.
About the role
- Director of Product Marketing at Fieldguide, leading GTM strategies for AI-powered auditing platform with a strong focus on customer insights. Exciting opportunity in a collaborative, innovative environment.
Responsibilities
- Define and evolve Fieldguide’s ICPs, buyer and user personas, and messaging frameworks across executives, practitioners, and operators.
- Own product positioning, value propositions, and category narrative, ensuring clear differentiation and consistency across all channels.
- Translate product strategy and roadmap into clear GTM priorities that align with company objectives.
- Establish product marketing best practices, processes, and frameworks that scale with the business.
- Lead end-to-end GTM strategy for product launches and major feature releases, from scoping and tiering to messaging, enablement, and measurement.
- Partner with Product to define launch goals, success metrics, and adoption targets, and ensure launches deliver measurable impact.
- Ensure launches are tightly coordinated across Product, Sales, Marketing, and Customer Success.
- Drive category-level storytelling that positions Fieldguide as the leading AI platform for audit and advisory.
- Think deeply about how Fieldguide products are sold and what sales teams need to win.
- Partner with Sales leadership to define enablement strategy, including core narratives, pricing and ROI stories, objection handling, and competitive differentiation.
- Oversee the creation of high-impact sales assets, training materials, and launch enablement that are practical, clear, and used in the field.
- Ensure messaging and enablement reflect real customer pain points, buying triggers, and decision criteria.
- Establish and own a customer intelligence motion, including customer interviews, win/loss analysis, and competitive research.
- Synthesize customer and market insights into actionable recommendations for Product strategy and GTM execution.
- Own pricing and value articulation in partnership with Product, Finance, and Sales.
- Develop clear ROI narratives and value frameworks that resonate with firm leadership and economic buyers.
- Ensure pricing and value messaging are well understood and effectively used by GTM teams.
- Hire, mentor, and grow a high-performing product marketing team.
- Act as a hands-on leader who balances strategic direction with direct execution when needed.
- Partner closely with Demand Generation, Brand, and Content Marketing to ensure product marketing fuels pipeline, adoption, and market awareness.
- Serve as a trusted cross-functional leader who drives alignment and momentum across teams.
Requirements
- 10+ years of vertical SaaS marketing experience, with 5+ years leading product marketing teams.
- Proven ability to use AI to 5x the impact of the product marketing team.
- Proven ability to translate complex products into clear GTM strategies and successful launches.
- Strong execution bias. You are comfortable getting into the details and doing the work, not just setting direction.
- Deep understanding of how sales teams sell and what they need to be effective in the field.
- Exceptional storyteller who can simplify complex concepts into clear, compelling narratives.
- Customer- and market-obsessed, with a strong instinct for buyer needs, pain points, and buying triggers.
- Comfortable using data and insights to inform decisions and measure impact.
- Thrives in a fast-paced, high-growth environment where clarity, ownership, and follow-through matter.
Benefits
- Competitive compensation packages with meaningful ownership
- Unlimited PTO
- 401k
- Wellness benefits, including a bundle of free therapy sessions
- Technology & Work from Home reimbursement
- Flexible work schedules
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