Director of Product Marketing at Fieldguide, leading GTM strategies for AI - powered auditing platform with a strong focus on customer insights. Exciting opportunity in a collaborative, innovative environment.
About the role
- Marketing Manager for home appliance products at Hisense USA, implementing strategies to build brand awareness and drive sales growth through integrated campaigns and cross-functional collaboration.
Responsibilities
- Responsible for driving the development and implementation of comprehensive marketing strategies and plans for home appliance products
- Close collaboration with cross-functional teams including engineering, design, marketing, sales, and manufacturing
- Develop and execute integrated marketing campaigns that build brand awareness, generate demand, and achieve sales targets
- Synthesize in-depth market research to understand consumer preferences and market trends
- Collaborate with product planning and sales teams to define product features and value propositions
- Create compelling marketing materials tailored to the unique attributes of appliances
- Plan and execute product launches for home appliances
- Manage integrated marketing campaigns across multiple channels
- Analyze marketing metrics and KPIs to evaluate campaign effectiveness
Requirements
- Bachelor's degree in Marketing, Business, or related field
- 5+ years of proven experience in product marketing in the home appliance Industry
- Strong understanding of home appliance products, market dynamics, consumer behavior, and trends within the home appliance category
- Excellent analytical, strategic thinking, and problem-solving skills
- Excellent communication and project management skills, with the ability to manage multiple priorities in a fast-paced environment
- Proficiency in data analysis, with the ability to draw actionable insights from marketing metrics and customer feedback
- Experience working with cross-functional teams and external partners to deliver successful marketing initiatives
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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